Electrolux Design Lab 2011 semi-finalists announced

Introducing the world’s smallest microwave oven, compact cleaners and a bouncing blender – 25 Electrolux Design Lab semi-finalists provide ‘Intelligent Mobility’ solutions for domestic appliances utilising existing technology.

From a field of 1,300, the top 25 concepts have been chosen from designers based in 14 countries across the world. Australia, New Zealand and Poland are represented by three entries each, whilst Canada, the Czech Republic, France, South Korea and the USA have two representatives each.

September Finals in London

Eight finalists (announced by Electrolux week commencing 11th July) will each be invited to present their concept to a jury of expert designers. The jury will consider entries based on intuitive design, innovation and consumer insight when awarding the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also on offer.

“The 2011 Electrolux Design Lab has drawn some very clever responses to what has been our toughest brief since the annual challenge began nine years ago.” said Henrik Otto, Senior Vice President of Global Design at Electrolux. “The top 25 are to be congratulated on their approach – the combination of lateral thinking and creativity is inspiring. At this stage of the contest, we present the 25 responses that offer the most interesting solutions for future living and best consider the application of intelligent mobility to appliance design.”

The 25 semi-finalists can be seen at Electrolux Design Lab blog – Electrolux Design Lab 2011 Semi-Finalists Announced.