In 2025, the Group had sales of 29.0 billion SEK in the region, equivalent to 22 % of total Group sales. Main brands in the region are Electrolux, Fensa, Frigidaire, Continental, Gafa and Mademsa. The Group had approx. 9,000 employees in Latin America.
The region operates sales of all the Group’s product categories mainly through electrical and kitchen retailers and direct to consumers. The five largest countries by sales are Brazil, Argentina, Chile, Colombia and Peru.
The region’s headquarters is in Sao Paulo, Brazil.
Production units are located in Curitiba, Manaus and Sao Carlos in Brazil, Rosario in Argentina and Santiago in Chile.
| Latin America, key figures | ||
|---|---|---|
| SEKm | 2025 | 2024 |
| Net sales | 29,023 | 30,775 |
| Organic growth, % | 5.2 | 22.3 |
| Operating income | 2,226 | 2,202 |
| Operating margin, % | 7.7 | 7.2 |
| Net assets | 8,094 | 7,673 |
| Return on net assets, % | 27.8 | 28.8 |
| Capital expenditure | 822 | 773 |
| Average number of employees | 8,399 | 7,979 |
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