Good earnings development in the quarter. Electrolux operating income of SEK 1,268 million for the first quarter 2016 more than doubled compared to the first quarter the previous year.Read more
Electrolux boosts brand with new visual identity
Electrolux today introduced a new visual identity for the company brand. Refreshing the iconic logotype and setting new distinctive standards for imagery and colors, the design is created to have more stopping power and stand out from the crowd wherever consumers meet Electrolux.
“Electrolux is on a journey to become a world-class consumer marketing company, with a clear focus on consumer driven innovation and strong brands. A key ingredient of this is to create an exciting and differentiating brand experience that is consistent across every consumer touch point. Our new visual identity will help us achieve that, in a digital and retail landscape that has changed dramatically over the past years,” said MaryKay Kopf, Chief Marketing Officer of the Electrolux Group.
The new logotype introduces the company name in a new font, exclusive for Electrolux, and puts greater emphasis on Electrolux’s timeless symbol, first used in 1962. “With such a distinctive symbol at the forefront, it communicates modern and innovative while maintaining the associations of trust and quality that consumers have come to expect from our brand,” MaryKay Kopf said.
“A visual identity is much more than a change of logo and color palette. It represents a new sense of Electrolux as a brand, what we and our products and services stand for and how we want to be perceived,” MaryKay Kopf said. “The new visual identity will build greater recognition by engaging people in a positive and emotional way; helping to inspire them, identify key benefits and find what they are looking for.”
The new visual identity will be seen everywhere where consumers meet Electrolux – in-store, online, on packaging and through mobile devices. The roll-out will happen in phases as from January 14, 2015.
For further information
Please contact Electrolux Press Hotline, +46 8 657 65 07.
|Press release Electrolux boosts brand with new visual identity January 14, 2015 - Language: English||January 14, 2015||English|
Read more within Press releases
Highlights of the first quarter of 2016. Net sales amounted to SEK 28,114m (29,087). Organic sales growth was 1.8% and acquired growth was 0.1%, while currency translation had a negative impact of -5.2% on...Read more
A compact blast chiller for domestic use is one of several cooking innovations presented by Electrolux at the Eurocucina kitchen fair in Milan, Italy, on April 12-17. As the chosen supplier to half of...Read more