Innovative technology meets stunning design in new Electrolux kitchen tools

Electrolux has introduced the Masterpiece Collection®, a new, powerful range of small kitchen appliances, with technology based on expertise from some of the world’s best professional chefs.

Its timeless classic appearance is a result of a mix of die cast aluminum and stainless steel.

The collection includes a tabletop blender, a food processor and an immersion blender. Making professional grade features available to households, the products include PowerTilt® technology for smoother blending, and TruFlow® Pro technology to swiftly create the smoothest velvety results with precision for any ingredient. These innovations each come from years’ worth of research and testing in professional kitchens, where innovations only count when they serve to improve taste.

“Almost half of all Michelin-starred restaurants in Europe use Electrolux appliances, and with the Masterpiece Collection we bring that expertise to your kitchen, says James Brouillard, Vice President, Product Line Small Domestic Appliances.

“The state-of-the-art range has unique, tested technology and will give consumers the confidence and inspiration to try new things in the kitchen.”

The Masterpiece Collection® will be available from October in selected markets in Europe and Asia Pacific.