Follow live webcast of Electrolux Design Lab 2009 from 100% Design London

What will be the big innovations over the next century? Better communication between you and your appliances, more sustainable design, products that can walk or fly?

Electrolux gives you a sneak preview into the future on September 24, 2009, at 11.00 (GMT +1) when it hosts the 7th edition of its global design competition Design Lab at 100% Design London.

Viewers from around the world can follow the event live via a live webcast  on Click the image above for more information about the live webcast and program details or watch this preview video.

The Program

Webcast starts at 11.00 (GMT +1 hour).
The program will feature the top eight finalists’ presentations to an international jury, design seminars, an interactive jury panel, and the awards ceremony where the Electrolux Design Lab ´09 winner will be announced!

The design seminars will include an evaluation of domestic product design, (past, present and future) sustainability, material use and applications as well as a look at product development and the use of consumer insights in this process.

An international jury of leading designers will judge the entries based on intuitive design, innovation, and consumer insight. The jury includes Nipa Doshi, furniture designer and co-founder of Doshi Levien design studio, David Fisher, Design Director of internationally renowned product design consultancy Seymourpowell, Marisol Manso Cortina, Manager of the Color Design Group at Nissan Design Europe, and Henrik Otto, Senior Vice President of Global Design at Electrolux.

The finalists will compete for the Design Lab 2009 First Prize of 5,000 Euro and a six-month paid internship at one of the Electrolux global design centers. The second prize is 3,000 Euro and third prize 2,000 Euro.

About Electrolux Design Lab 2009
This year’s theme is “Designs for the next 90 years” in celebration of the Electrolux 90-year anniversary. Industrial design students were asked to create thoughtfully-designed products that will shape how people prepare and store food, wash clothes, and do dishes over the next nine decades. Over 900 entries were received from students in more than 50 countries.

For more information about Electrolux Design Lab, please visit the website or contact the Electrolux Press Hotline on +46 8 657 6507 or

For pictures please visit Electrolux Design Lab Flickr page

For videos please visit Electrolux Design Lab YouTube Channel