Enderson Guimaraes new head of Major Appliances Europe

Enderson Guimaraes has been appointed new head of Major Appliances Europe and Executive Vice President of AB Electrolux. He succeeds Magnus Yngen, who has been appointed President and CEO of Husqvarna AB. Guimaraes will be a member of Group Management and report to President and CEO Hans Stråberg.

Enderson Guimaraes, 48, is currently Senior Vice President Product & Brand within Major Appliances Europe. Before joining Electrolux, Guimaraes held various management positions in the home appliances and consumer industry with leading global corporations such as Philips, Hewlett Packard and Procter & Gamble.

Guimaraes will assume his new position on October 1, 2008. He is Brazilian, and will be based in Brussels, Belgium.

Electrolux Major Appliances Europe is a market leader in home appliances, selling approximately 20 million products to customers in more than 30 European countries. Products include kitchen appliances and fabric care products. Electrolux Major Appliances Europe employs 26,000.

For further information contact Electrolux Media Hotline on +46 8 657 65 07

Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Eureka and Frigidaire. In 2007, Electrolux had sales of SEK 105 billion and 57,000 employees. For more information, visit http://www.electrolux.com/press
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