Electrolux wins prestigious Red Dot Awards for product design

Electrolux Group has won four Red Dot Design Awards across its Electrolux and AEG brands. Under the scrutiny of an international judging panel, the designs impressed in areas of innovation, functionality, formal quality, and ergonomics.

“A Red Dot Award ranks as one of the most coveted in the world of product design” says Pernilla Johansson, Chief Design Officer at Electrolux. “Designing an outstanding experience is at the heart of everything we do at Electrolux. We thrive when connecting foresight and creativity in an iterative, research-based approach.  I’m very proud of the teams that have been recognized for bringing our design philosophy, ‘Human Touch’, to life.”

The winners have been chosen by an expert jury and the winning products will be presented at the Red Dot Design Museum in Essen, Germany and online at www.red-dot.org.

The award winners:

AEG Matt Black Kitchen Collection

This stylish collection offers the latest in kitchen technology and uses an etching process to create a matt glass fascia, a technology most associated with artwork and architectural components. The resulting matt texture has natural anti-fingerprint properties which means it is more resistant to stains, easier to clean and affords an advanced level of performance that is beautiful to look at and interact with.

AEG AX5/AX7 & Electrolux Well A5/A7 air purifiers

While everyone could benefit from cleaner air at home, people don’t necessarily want their air purifier solutions to be clinical and sterile. The Electrolux (Well A5/ Well A7) and AEG (AX5/AX7) Air Purifier series stand apart with the use of materials that look natural in the home. The colours are calm and chosen to complement a broad range of considered interiors. Paint is not used, and the textile covers (made from recycled PET bottles), handles and feet can be exchanged and customized to fit the lifestyle of the owner – all features recognized by the judging panel.

AEG QX6/QX7/QX8 & Electrolux Q6/Q7/Q8 stick cleaners

A great cleaning experience is all but guaranteed with a number of smart innovations. The easy-grip handle and low weight distribution makes the AEG/Electrolux cleaner range lighter in hand for more effortless manoeuvrability and comfort in longer cleaning sessions. The Axial cyclonic technology ensures uncompromised performance throughout the clean, even while the dust bin fills up. The full tilt and slim frame enables cleaning under furniture as low as 135 mm from the ground, offering true versatility.

Care drum

To be integrated into Electrolux and AEG laundry products globally from 2022, the new ‘Care’ drum started with the consumer insight that many people hand wash delicates because they don’t trust their machine to do so without causing damage to clothing.

The close dialogue between engineering and design culminated in an innovative solution, with the resulting Care drum significantly gentler on fabrics. Abrasion to all clothing, not just delicates, is significantly reduced as garments glide smoothly thanks to the elevated cushion-like drum pattern and optimized lifter paddle. A thin film of water covers the holes during washing to provide a gentle laundry process and an enhanced consumer experience regardless of the type of clothing being cared for.

Red Dot Design Awards:

The “Red Dot” is the award for high design quality. The international jury only awards this sought-after seal of quality to products that feature an outstanding design. https://www.red-dot.org/