Electrolux wins five “red dot” design awards

(ELUX) Five Electrolux products have been recognized for their excellence in product design at the 50th edition of the red dot design award competition. The 2005 red dot competition ranks as one of the largest and most prestigious in the design industry. Over 4000 entries from 40 countries compete for the red dot, an international seal of quality for outstanding design.

“The awards confirm the success of integrating dynamic design elements with consumer needs,” says Henrik Otto, Senior Vice President of Global Design at Electrolux. “The aspiration to meet consumer needs, continues to drive how we develop household appliances and a recognition of this caliber confirms that we are on the right path”.

A panel of internationally respected design experts judges the red dot awards. The selection criteria include, among others, the degree of innovation, practicality, quality, symbolic and emotional content, as well as ergonomics and ecological compatibility.

The award winners are:
Electrolux Favorit dishwasher
Electrolux CaFamosa espresso machine
Electrolux Wine Keeper
Electrolux Oxy3system, vacuum cleaner
Electrolux Ergorapido 2-in-1, instant vacuum cleaner

Photos available on http://www.electrolux.com/reddot

Further information
For further information contact Margaretha Finnstedt Møller, Director Media Relations + 46 70 678 61 58

The Electrolux Group is the world’s largest producer of powered appliances for kitchen, cleaning and outdoor use, such as refrigerators, washing machines, cookers, vacuum cleaners, chainsaws, lawn mowers, and garden tractors. Every year, customers in more than 150 countries buy more than 55 million Electrolux Group products for both consumer and professional use sold under famous brands such as AEG, Electrolux, Zanussi, Frigidaire, Eureka and Husqvarna. In 2004, Electrolux had sales of SEK 121 billion and 72,000 employees.