Electrolux is playing a prominent role in the Swedish pavilion at the Shanghai World Expo, and also recently opened an Electrolux flagship store in Beijing.
The 2010 Shanghai World Expo will run from May 1 to October 31, 2010. Its theme is “Better City-Better Life” and is designed to further establish the city of Shanghai as a major economic and cultural center with a focus on more sustainable ways of living.
More than 190 countries and over 50 international organizations will be participating in the Expo. World leaders and millions of visitors are expected to attend.
Products from Electrolux Major Appliances and Floor Care will feature in the Swedish pavilion. Under the theme “Sweden – Spirit of Innovation” the pavilion showcases innovative and sustainable products from companies with a Swedish origin. Electrolux has equipped the household kitchen at the center of the public exhibition with Bright range products and Electrolux vacuum cleaners.
Professional products at work
The presence of Electrolux goes much farther, however, as Electrolux Professional is playing a major role behind the scenes. Its equipment will be used in the professional kitchens of over 14 pavilions including those of Australia, Belgium, Canada, France, Italy, Japan, Russia, Spain, Sweden, the UK , the US and more.
New Beijing store
Electrolux also recently opened a flagship store in Beijing, further demonstrating its commitment to its premium brand strategy in China.
The store is located in a high-end mall dedicated exclusively to premium kitchens and bathroom products. A key objective is to strengthen the relationship that Electrolux China has with its trade partners, further enhancing their confidence in the support they can expect from Electrolux through such mutual cooperation and collaboration .
The Electrolux products available are all top-of-the-line and imported from Europe.
For further information
Please contact Electrolux Media Relations +46 8 657 6507 or firstname.lastname@example.org