Electrolux searching for 90 “Kitchen Stars”

To celebrate its 90th anniversary, 2009, global household appliance maker Electrolux is looking to identify 90 Electrolux kitchen owners across Europe – all with a special story to tell about when they felt like a star in their kitchen. The 90 Electrolux Kitchen Stars will be featured in a photo exhibition, an online gallery and a book.

Consumer Insight forms the basis of all product creation and development at Electrolux. We go into peoples homes and study how they live and interact with their appliances. In this way we understand how lifestyles, eating habits and design preferences reflect how consumers select and uses our products” says Johan Almquist, Vice President Global Consumer Insight at Electrolux.

Almquist continues, “For many consumers the kitchen is a dynamic area: efficient and functional during the week; welcoming and entertaining at the weekend. The kitchen has also become the hub of the home, a place where we eat, sleep, work, and even make love. To celebrate our history, we want to celebrate our consumers and their kitchens – what better way than to have them tell us about their kitchen star moments?”

Who is a Kitchen Star?
You are a Kitchen Star if you have one or more freestanding or built-in Electrolux appliances in your kitchen and have a story to tell about a moment when you felt like a star in your kitchen.

How to become a Kitchen Star?
Send a photograph of yourself in your kitchen with a short description of a “kitchen star moment” – perhaps a perfectly cooked meal on a date, or when you redecorated your kitchen, gave birth on the kitchen floor, proposed to your wife at the breakfast table, or just cooked that very special meal for a very special person.  The selected 90 Kitchen Stars will all receive the iconic Electrolux ErgoRapido in addition to being featured in the online gallery, the photo exhibition as well as the book and any other material developed around the Electrolux anniversary celebrations.

To become an Electrolux Kitchen Star or to find out more information about the competition, please go to www.electrolux.com/kitchenstars

For further information about Electrolux or the Kitchen Stars project, please contact Electrolux Media Hot line: +46 (0) 8-657 65 07 or press@electrolux.com