(ELUX) Research shows that consumers spend an increasing amount of time cooking, eating and entertaining outdoors during the summer. The new product category Outdoor kitchens from Electrolux will allow consumers to enjoy cooking with the same high quality equipment regardless if it is indoors or outdoors. The outdoor kitchen range includes a series of stainless steel grills for families of all sizes.
“During the summer period, the kitchen and living room area is extending outdoors, the garden and patio have become another room of the house,” says Henrik Otto, head of design at the Electrolux Group. “We know that consumers want to be with their family and guests, not run back and forth from the kitchen to the patio. We have a full range of products that allow them to take care of their guests and be with them.”
The Electrolux outdoor kitchens allow consumers to enjoy cooking with the same high quality equipment Electrolux has been providing to indoor kitchens for generations. The outdoor kitchen range includes a series of stainless steel grills for families of all sizes, with a cooking surface ranging from 65 to 130 cm.
The grills offer easy-to-clean cooking surfaces, stainless one-piece hoods and convenient side shelving. Every model features 304 stainless steel construction and electronic ignition. Select models encompass state-of-the-art features like infrared burners that deliver heat in 6 seconds, a side burner to handle additional tasks such as stir frying, and side burning gas ports.
The Electrolux Outdoor kitchens will be available in stores in spring 2005 in USA, Canada, and Sweden.
Press images are available at www.electrolux.com/outdoorkitchens
Further information
For further information contact Margaretha Finnstedt Møller, Director Media Relations + 46 70 678 61 58.
The Electrolux Group is the world’s largest producer of powered appliances for kitchen, cleaning and outdoor use, such as refrigerators, washing machines, cookers, vacuum cleaners, chainsaws, lawn mowers, and garden tractors. Every year, customers in more than 150 countries buy more than 55 million Electrolux Group products for both consumer and professional use sold under famous brands such as AEG, Electrolux, Zanussi, Frigidaire, Eureka and Husqvarna. In 2004, Electrolux had sales of SEK 121 billion and 72,000 employees.
