Electrolux inaugurates new head office for white goods operations

The Electrolux Group today inaugurated the new head office for Electrolux Home Products – the previously announced new organization to handle the Group’s SEK 45 billion white goods business outside North America.

Electrolux Home Products will employ more than 34,000 people around the world managing such famous brand names as Electrolux, AEG, and Zanussi, and a full range of domestic appliances – from refrigerators and dishwashers to cookers and washing machines.

At the inauguration of the new organization’s offices in Brussels today Michael Treschow, President and CEO of the Electrolux Group, said: “Our success depends on the relationship we have with our customers. We have to be a flexible and dependable business partner, and the creation of Electrolux Home Products is a cornerstone for that process.”

MatsOla Palm, CEO of Electrolux Home Products, said that the new organization has been developed in partnership with retailers to ensure it matches their requirements.

“The retail environment is changing very rapidly with a strong shift towards larger international chains that offer consumers more choice and better value through superstore style outlets,” he said.

“These international retailers want centralized buying and co-ordination, yet with the same on-the-ground support required by local retailers. Electrolux Home Products gives both customer types exactly what they need.”

Mr Palm said that the integration of the Group’s 140 different European household appliances operations creates economies of scale, streamlines administration and ensures more flexible production with faster response times.

The new organization’s three management areas are: Customer Relations and Sales, Product Category Management, and Supply Flow Management.

The Electrolux Group is the world’s largest producer of powered appliances for indoor and outdoor use, such as refrigerators, washing machines, cookers, vacuum cleaners, chain saws, lawn mowers, and garden tractors. In 1998, Group sales were SEK 117 billion and the Group had 99,000 employees. Every year, customers in more than 120 countries buy more than 55 million Electrolux products for both consumer and professional use. The Electrolux Group includes famous appliance brands such as AEG, Zanussi, Frigidaire, Eureka, and Husqvarna.

Further information

For further information, please
call Gustaf Uggla at +46 70 590 23 97.