Electrolux Design Lab 2013 semifinalists are chosen

A breathing wall that cleans the air, a hologram cooking appliance to prevent loneliness and a robotic cleaning appliance running on kinetic energy. These are some of the innovative concepts chosen as the top 20 semifinalists of the Electrolux Design Lab 2013 competition.

Addressing the brief of Inspired Urban Living, these concepts now face one last challenge before their creators step in front of the jury to compete for the main prize of EUR 5,000 and a six-month paid internship at an Electrolux global design centre.

This year’s Electrolux Design Lab semi-finalists have been chosen with a wide perspective by professionals from Electrolux Design, R&D and Marketing Innovation. In addition the public has had a chance to influence the selection as two of the semi-finalists were chosen through online voting.

The semi-finalists were picked from over 1 700 ideas from over 60 countries and have worked their way through several selection stages1. Having developed the concept and the visual details of their ideas, the next stage is functionality development.

“The submissions in Design Lab 2013 are surprising, thought provoking and of high quality,” said Design Director and Head of Jury, Thomas Johansson.

“It has been an exciting process to follow the competitors as they develop their concepts online, to give them feedback and to engage them in conversation. We have seen good ideas develop into great concepts by these talents and we are interested to see how these concepts are developed further.”

October Finals in Stockholm

Eight designers will be chosen to compete in the finals to be held in Stockholm, Sweden on October 16, 2013, when they get to present their individual concept to a jury of experts. Once the finalists have been selected, the student whose concept receives the most public votes will be named the winner of the People’s Choice Award and will receive a prize of EUR 1,000.

First prize will be awarded to the student that the judging panel highlights as having creating a ground-breaking design solution for the future. This student will receive EUR 5,000 and a six-month paid internship at an Electrolux global design centre; second prize is EUR 3,000; and third prize is EUR 2,000.