Electrolux brands sweep red dot awards for product design in 2013

Electrolux achieved an outstanding result in this year’s red dot design awards, securing a total 22 awards for high quality design under all three of the Group’s European brands: Electrolux, AEG and Zanussi.

Appliances including ovens, hoods, hobs, dishwashers, washing machines and vacuum cleaners were all recognized by the international jury.

“Winning globally prestigious design awards such as the red dot is of course something we are proud of at Electrolux, but even more importantly: it supports our growth strategy,” said Electrolux Chief Design Officer Stefano Marzano.

“It builds brand equity, protects us from imitation, and offers recognition among peers, employees and new talent. It also adds an independent seal of approval to our products.”

More than 4,600 products from 1,865 designers, architects and companies from 54 countries were submitted in the 19 different categories in the red dot award: product design 2013. Less than a quarter of these passed the needle’s eye of the jury, which consisted of top designers from around the world, including the renowned shoe designer Jimmy Choo.

The design judging criteria included the degree of innovation, functionality, ergonomics and durability, among other things.

The past year was one of extensive launches for the Electrolux group, with innovative new products launched under the Electrolux Inspiration Range, Zanussi Quadro® and AEG’s Neue Kollektion. All of these ranges were represented among the winning submissions, as was the new Electrolux UltraOne Mini vacuum cleaner.

Inspiration range

This full range of products under the Electrolux brand was introduced in 2012. It was one of the Group’s largest launches ever in Europe, featuring a distinctive and modern design. With these new appliances Electrolux put its professional experience to work, making it easier to achieve outstanding results at home thanks to features and functionalities inspired by decades of supporting professional chefs who choose Electrolux appliances to equip their restaurant kitchens.

New Zanussi QUADRO®

The new range of Quadro built in appliances reenergized and reaffirmed the Zanussi design identity, offering easy-to-use appliances with smart functions. The range maintains the same vertical alignment, clean lines and rigorous form that Zanussi established with its award-winning Quadro products in 1999.

AEG Neue Kollektion

Launched in 2011, this range of products has already been critically acclaimed and recognized for its functional and stylish design. It won a number of red dot awards in 2011, with this year’s prizes garnered for the “simply excellent” design of two cooker hoods.

UltraOne Mini

UltraOne Mini is based on technology developed for the Electrolux UltraOne vacuum cleaner, which won the 2010 iF Design Award and the German Plus X Award for “Best product of the year” in 2011. The UltraOne Mini is more than 30% smaller than typical vacuum cleaners, but with a performance comparable to many full-sized premium vacuum cleaners. UltraOne Mini has a modern, distinctive design, wrapped in a smooth, steel blue metallic shell.

Read more about the red dot award here. All of the award-winning products are:

  • Electrolux 3D oven
  • Electrolux Compact Built-In Range
  • Electrolux InfinitePure™
  • Electrolux Window Hood
  • Electrolux Pearl Hood
  • Electrolux Wing Hood
  • Electrolux EcoCare Dryer (TC1 with silver inlay)
  • Electrolux SteamSystem Washing Machine (TC1 with silver inlay)
  • Zanussi New Quadro Oven
  • Zanussi New Quadro Compact Range
  • Zanussi Curva Hood
  • Zanussi Ultra Flat Gas Hob
  • Zanussi Induction Range
  • Electrolux FreshPlus Fridge
  • Electrolux Kitchen Line Fridge
  • Electrolux RealLife Free Standing Dishwasher (only white dishwasher)
  • Electrolux RealLife Semi Integrated Dishwasher
  • Electrolux Compact Dishwasher
  • AEG Madison Hood
  • AEG Movida Hood
  • Zanussi Casual Hood
  • Electrolux UltraOne Mini

For further information

Contact Electrolux Press Hotline, +46 8 657 65 07.