Electrolux Group appoints new heads of its Regions (former Business Areas) and makes changes to the organizational structure.
Patrick Minogue has been appointed Head of Region North America, succeeding Ricardo Cons who will retire. Read more here.
Leandro Jasiocha, who currently heads Business Area Latin America, has been appointed Head of Region Europe, Middle East & Africa (EMEA), succeeding Anna Ohlsson-Leijon, who is leaving the Group to pursue external opportunities.
Eduardo Mello, currently Head of Product Line Global Food Preservation and formerly Commercial VP for Latin America for ten years, has been appointed Head of Region Latin America, succeeding Leandro Jasiocha.
The changes will be effective on January 1, 2026.
“Anna’s dedication has been instrumental in shaping Electrolux Group. Her strategic vision has guided us through a number of pivotal moments, and over the years, I know she’s inspired countless colleagues. I wish her the very best for the future,” says Yannick Fierling, President and CEO of Electrolux Group. “I want to take the opportunity to congratulate Leandro and Eduardo on their new positions.”
Organizational changes
The current Business Areas are renamed to Regions. Former Business Area Europe, Asia-Pacific, Middle East and Africa (BA EA) is divided into Region Europe, Middle East and Africa (EMEA) and Region Asia-Pacific (APAC).
Region APAC will focus mainly on commercial activities (marketing, sales) and product lines, while the other Regions will focus on commercial activities, product lines and operations (e.g. manufacturing). These changes are being made to strengthen customer focus in APAC. Head of the Asia-Pacific region will be announced at a later stage.
The changes take effect on January 1, 2026.
