Electrolux Group’s excellence in product design has been recognized once again with four prestigious Red Dot Awards, for the innovative new kitchen from our AEG brand, alongside two vacuum cleaners and a powerful blender.
The international Red Dot competition has been judging design for more than 60 years, and our products consistently win over the jury as well as consumers. Among our four 2025 Red Dot winners, the two vacuum cleaners already won iF Design Awards earlier this year.
“Both consumers and customers are enthusiastically impressed by our groundbreaking new AEG kitchen,” says Rafael Alonso, VP of Design, Product Line Taste. “We are extremely proud of its striking design, perfectly complemented by cutting-edge innovations that empower cooking success while promoting sustainability.”
“Our human-centric design philosophy wins with design experts and delights consumers,” says David Bentham, VP Design, Product Line Wellbeing & Small Domestic Appliances. “The winning cleaners and blender all emphasize simplicity, ease of use and integration with the home, while offering more sustainable solutions in terms of materials and coatings.”
About the Red Dot Design Award-winning products
The 2024 AEG Range
Sold in: Europe
Our AEG brand’s new kitchen offers a complete ecosystem of matching kitchen appliances, giving the consumer the ultimate experience in storing, preparing and enjoying food and cooking. The visual identity is created by refining the materials that are already present, instead of adding trim and decoration. For example, the asymmetrically placed AEG logo, is not etched, but rather achieved by submerging the glass into a bath of acid. To this we add a new family of displays which offer high pixel density, connectivity and full color but also a calmer, more intuitive user experience.
Electrolux ULTIMATE 600 series / AEG ULTIMATE 6000 series
Sold in Asia-Pacific, Europe, North America
Designed for flexibility, these vacuum cleaners enable users to choose where and how to store them, seamlessly fitting into the home. The calm, simple, and thoughtful design merges functionality with an interior-inspired color-material-finish (CMF). They ensure at least 50% recycled plastic and no painted surfaces. They can be emptied quickly with no dust contact, and the quick-release hand unit and foot-release nozzle enable easy transitions.
Electrolux ULTIMATE 800 series / AEG ULTIMATE 8000 series
Sold in Asia-Pacific, Australia, New Zealand, Europe, North America
This cordless vacuum cleaner offers enhanced usability and more sustainable qualities, while its minimalistic Scandinavian design ensures the product blends naturally into any home environment. It features an all-in-one automatic emptying station for effortless maintenance, quiet and unobtrusive appearance and functioning. It contains at least 70% recycled plastic, no painted surfaces, and no harmful materials and processes are used during production.
Electrolux UltimateTaste 700 / AEG UltimateTaste 7000 Blender
Sold in: Korea, Thailand, Singapore, Malaysia, Taiwan
Applying our human-centric design approach, we aimed to ensure the best usability, versatility and performance possible for this high-speed blender. The matte powder coating, which aims to balance elegance and performance, is free of volatile organic compounds, and we also reduced painting of plastic parts. The six-wing blades rotate four times faster than a classic blender, and an easy clean program helps the appliance last longer.
