Annual Report 2018

PDF of legal annual report with financial statements.

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Annual Review 2018

PDF version of this site.

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Purpose-driven company


Shape living for the better 

Our future is determined by the way we all live our lives. That’s why we strive to improve everyday life for millions of people and the world around us. This is embodied in everything we do. In every idea, every product and every human interaction. 

We believe that outstanding taste experiences should be easy for everyone. That there is always a better way to care for our clothes to make them look and feel new longer. That the home should be a place for wellbeing, a place to care for ourselves and our loved ones. 

To succeed, we continuously rethink and improve our ways of working – internally, and together with our customers and partners. By creating desirable solutions and great experiences that enrich people’s daily lives and the health of our planet, we want to be a driving force in defining enjoyable and sustainable living.

This is us – at Electrolux we shape living for the better.


We reinvent taste, care and wellbeing experiences for more enjoyable and sustainable living around the world.

To create these experiences we focus our innovation on three areas:

We help people make great tasting, healthy food for friends and family. An oven that cooks evenly or a hob with precise temperature controls and high speed, can enable consumers and give them the confidence and skills to achieve great results.

We help consumers care for their clothes by making them stay new and great looking for longer. Electrolux delivers solutions that allow consumers to put their favorite clothes into the washing machine and be completely confident in the result.

People are concerned about the air that they breathe, clean water and their environment. We call that wellbeing. Electrolux helps consumers get a better home environment through floor care, air care and water care. 

Strategic drivers

Our purpose is underpinned by three drivers: Act sustainably, Create better experiences and Always improve. The drivers guide our behaviors, give direction to our strategies, and convey the core of how we behave as a company.

Act sustainably — Inspire and contribute to a change for the better.
We are determined to shape living for the better, for our customers and for the health of our planet. We are proud of our Scandinavian heritage and our accomplishments, but we intend to improve further and to make smarter, more resource-efficient solutions available to everyone. To develop better operations for our coworkers and the communities around us. To always act ethically and respect human rights. To work together with customers and professional partners who share our desire to change for the better.

Create better experiences — Design solutions that elevate everyday life.
Experiences are in the food our customers put on their plates, the way they care for their clothes, the quality of the air they breathe or the water they drink. Better experiences not only elevate our customers’ everyday lives, but are also mindful of our society and our planet.

Always improve — Think new and never settle.
We never settle, and are always curious and forward leaning. We see opportunities where others see problems and make things happen. That is what it takes to shape living for the better.