Annual Report 2018

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Annual Review 2018

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Induction journey

Induction focus accelerates
profitable growth in EMEA

For several years, the Major Appliances EMEA business area consistently focused on induction hob innovation as an important profitable growth area. Based on consumer insight and in-house developed technology, Electrolux has been able to outpace the high market growth in this built-in kitchen segment and has increased its European market share by more than 5 percentage points over the past ten years. Induction is a true star product with high margins and strong growth prospects.

The strong focus on consumer benefits has resulted in very high star ratings from consumers, on average 4.8-5.0 for the induction category. Electrolux has a strong range offering across the induction segment from basic induction with higher precision to more premium induction hobs with flexible surfaces and great usability, and the newly introduced induction hobs with functions for assisted cooking to further improve cooking results. The long-term consistent focus on induction has accelerated profitable growth in EMEA.

  • Higher average margin for induction compared to traditional hobs. 
  • >5 percentage points market share gain the last 10 years.
  • The induction market in EMEA grew at a CAGR of approximately 12% in volume during 2009-2018.
  • Innovation focusing on high end induction has further improved the mix.

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