Well positioned
to create value
EXPLORE
CEO statement
“Electrolux made good progress in 2018 despite strong headwind from raw material and currency. I am very pleased that we took several important steps on our journey toward profitable growth”, says Jonas Samuelson.
Electrolux in 2018

Well positioned to create value
Strong focus on consumer experience innovation and modularized products in automated production are, combined with a healthy financial position, key drivers for profitable growth.
2018 in brief
Sales growth was 1.7% and operating margin excluding
non-recurring items was 5.4%.
Sales by region
Core markets
Growth markets
NET SALES & OPERATING MARGIN
125100755025
0
4.4
4.0
5.2
6.1
5.4
108642
0
1415161718
Net sales, SEKbn
Operating margin excl. non-recurring items, %

Strategy for profitable growth
To drive profitable growth Electrolux uses a business
model that focuses on creating outstanding
consumer experiences.