Annual Report 2018

PDF of legal annual report with financial statements.

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Annual Review 2018

PDF version of this site.

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Our mission is to reinvent taste, care and wellbeing experiences for more enjoyable and sustainable living around the world. This is driving our profitable growth strategy and will create long-term value. 

Focused profitable growth strategy

Electrolux applies a three-step model for all business areas, in order to achieve sustainable profitable growth and reach the targets of an operating margin of at least 6%, sales growth of at least 4% and a minimum return on net assets of 20% over a business cycle.

1 Stability & Focus

2Sustainable Profitability

3Targeted Growth

Profitable Growth

Financial targets for profitable growth
Operating margin


Sales growth


Return on net assets


Financial targets are over a business cycle

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This is how we drive profitable growth

To drive profitable growth, Electrolux uses a business
model with three main parts; consumer focus, increase
competitivness and future drivers.

1 Consumer focus
  • Strong consumer insight.
  • Focusing R&D on 3 clear segments.
  • Grow high-margin products with preferred partners.
  • Connectivity offers new opportunities.
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2 Increase competitiveness
  • Competitive cost structure across the value chain.
  • Teamship across functions unlock savings and increase productivity.
  • Continuous improvement is part of our DNA.
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3 Future drivers
  • Develop our Emerging Markets consumer value proposition for accelerated growth.
  • Digitization impacts consumer behaviour and operation.
  • Sustainability drives value by boosting sales and lowering costs.
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Our purpose

By creating desirable solutions and great experiences that enrich peoples’ daily lives and the health of our planet, we want to be a driving force in defining enjoyable and sustainable living. We shape living for the better.

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Looking for PDFs?

Annual Report 2018

PDF of legal Annual Report with financial statements.

Download PDF

Annual Review 2018

PDF version of this site.

Download PDF