Performance review: Stakeholders and society (Dialog)

Location Objective / challenge 2011 Performance  Next step
Build partnerships and include stakeholder input in identifying sustainability priorities.
  • Understand expectations and respond to different stakeholder and market concerns.
  • Integrate into company decision-making processes.
  • Continuous dialogue with investors, employees and interested stakeholders on materiality.
  • Further developed the Group’s materiality process to include stakeholder group prioritization, and an analysis of the sustainability impacts on different aspects of the business strategy.
  • Issue-specific discussions with industry partners, organizations, unions and policy-makers.
  • Develop a process for stakeholder dialog that is integrated into business strategies.
Future InSight strategy report. A dialog platform on the sustainability strategy.
  • Spark debate and communicate how the Group intends to realize its sustainability strategy through integration, driving innovation and building partnerships.
  • Produced a report.
  • Started a blog at .
  • Set up an intranet discussion platform on the sustainability strategy.
  • Initiate one-on-one dialog on the Future InSight themes.

Raise awareness along the value chain on the climate strategy.

This includes communicating with consumers, partnering with business partners and dialog with policymakers on how efficient appliances can reduce total carbon emissions.

  • One in three appliances in operation is over 10 years old. In Europe, 188 million of the 630 million appliances are inefficient by today’s standards.
  • The challenge is to convince consumers to exchange these appliances with energy-lean ones, which would result in an annual reduction of 22 Mton carbon dioxide.
  • Performance standards and legislation vary between countries. Electrolux strives to support their global harmonization.
  • Build strategic partnerships with suppliers, customers, business partners and NGOs to reduce carbon along the value chain.
  • Dialog with representatives of governments, policy-makers and intergovernmental organizations on the importance of providing financial incentives for consumers to purchase energy-efficient appliances.
  • Cooperated in the US with major retailers to motivate consumers to get energy-thirsty appliances off the electricity grid.
  • Electrolux Appliances in North America was named the sole ENERGY STAR 2011 Partner of the Year for Appliances by the U.S. Department of Energy and the U.S. Environmental Protection Agency.
  • Took part in EPA Partner meeting.
  • Participated in the development of smart-grid projects in Europe, Australia, and the United States.
  • An energy reporting standard was also launched among major suppliers.
  • Ongoing stakeholder dialog and communications campaigns world-wide.
  • Continued work with smart grids, particularly at the Royal Seaport urban development project in Stockholm, Sweden. The smart grid solution will be tested in 2012.
  • The energy reporting standard will be rolled out in 2012.

Awareness raising on sustainability issues relevant to Electrolux business

  • To trigger widespread attention on a shared societal challenge.
  • Boost sales of green products.
  • Vac from the Sea continued its success, with local initiatives in New Zealand, Taiwan, Poland and Turkey, South Korea, Australia, Malaysia, Singapore, Indonesia, South Africa, Brazil, Belgium, the Netherlands, Poland, Sweden, Finland and the Baltic countries.
  • Received recognition from the International Public Relations Association (IPRA). In cooperation with the United Nations, IPRA honors an IPRA Golden Award entry deemed to address most expertly those issues of concern to the UN.
  • Electrolux donations to research on plastics in the sea amounted to SEK 1.3m from instore and Facebook campaigns.
  • The Vac from the Sea campaign continues in existing and new markets, in partnership with local partners, schools and institutions.
Openness and transparency on restructuring process
  • Conduct restructuring responsibly, transparently and in constructive dialog with unions, municipal authorities and potential investors.
  • Focus on long-term interests of affected employees.
  • Electrolux reduced its staff by approximately 1,870 (900) employees, with operations in Alcala, Spain, Motala Sweden and the Webster City, USA particularly affected.
  • Ongoing dialog with local authorities, Workforce Development Agencies, and union representatives to develop a social plan for employees.
  • Restructuring is ongoing for L’Assomption Canada (2013)