Case study EN26-27: Star performer

In 2011 Electrolux became an ENERGY STAR Partner of the Year, an honor awarded by the US Environmental Protection Agency and the US Department of Energy. The accolade is helping Electrolux strengthen relationships with customers and other key stakeholders.

Each year, the ENERGY STAR program of the US Environmental Protection Agency (EPA) and the US Department of Energy (DOE) honors organizations that have made a strong commitment and demonstrate leadership in energy conservation.

In 2011 Electrolux was one of 110 organizations selected from 20,000 potential contenders to be awarded the accolade of ENERGY STAR Partner of the Year. The company was the only appliance manufacturer to receive the title.

The award celebrates the bold steps partners take to improve their own energy efficiency and help revolutionize the market for cost-effective, efficient products and services.

Widely recognized throughout the United States, the ENERGY STAR Partner of the Year status highlights the fact that Electrolux provides American consumers with the greatest selection of ENERGY STAR appliances. Among other activities, Electrolux was recognized for:        

  • Increasing shipments of ENERGY STAR qualified appliances by nearly 12% from 2009 to 2010 – from 4.5 to 5 million energy-efficient appliances in a year. 

  • Encouraging customers to recycle old appliances and replace them with ENERGY STAR-qualified appliances.

  • Working in partnership with retailers such as Loewe’s, SEARS and Nationwide Marketing Group to raise awareness among consumers.

  • Supporting projects that promote energy efficiency and ENERGY STAR products at point-of-purchase, and other media channels.

  • Implementing the Electrolux Green Spirit initiatives at factories.  
Central to the selection as Partner of the Year was the company’s passion to communicate the benefits of energy efficiency to consumers.

The Electrolux Online Calculator is a good illustration. The calculator indicates potential energy savings of different appliance models, demonstrating that a family can save up to USD 300 a year through the purchase of cutting-edge ENERGY STAR products.

Becoming an ENERGY STAR Partner of the Year was such an important milestone that the campaign won the first Electrolux Sustainability Award, announced in Stockholm in February 2012.