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Better living

Make healthy and sustainable eating the preferred choice

By influencing how our products are used, we can reduce food waste, promote resource efficient food choices and nutrition, as well as enhance healthy and sustainable eating experiences.

2021 Highlights

  • Launch of the NutriFresh inverter refrigerator that preserves food fresh longer while using a third less energy than other refrigerators.
  • New online food storage advice and mobile app.
  • The Change-Makers Report surveyed 14,000 young people on their dreams, hopes and fears on sustainable living to shape future innovation.
  • The website Replate.com was launched by the Electrolux Food Foundation. 

    Our Goal

    Make healthy and sustainable eating the preferred choice

    We will promote healthy and sustainable eating by helping consumers reduce food waste, adopt more plant-based eating, minimize nutrition loss in cooking, and enhance healthy and sustainable eating experiences. 

    Read more about our progress on this Goal.

    Roadmap to 2030

    • Launch enhanced food preservation solutions that help reduce food waste and ensure food quality.
    • Provide consumers with functionalities that help them make more efficient use of food resources during cooking.
    • Launch solutions that help to enhance the experience of eating sustainably and inspire better eating habits through providing practical support and advice.
    • Partner with food experts on food and food waste to advance knowledge and inspire people around the world.
    • Support the Electrolux Food Foundation's targets – including educating 300,000 people on sustainable eating by 2030. 

      The case for action

      The food sector currently consumes around a third of global energy consumption and around 15% of greenhouse gas emissions are produced from animal agriculture. At the same time, up to 30% of all food produced is wasted and hunger remains a challenge with more than one in nine people in the world not having access to enough food. 

      According to our consumer research summarized in the 2021 Change Makers Report, 50% of young people minimize their food waste and 30% actively reduce their meat consumption. This highlights a growing consumer demand for help with changing attitudes for more sustainable eating and plant-based diets. 

      In our research from the 2019 Better Living Report, one third of consumers said they throw away food because it goes bad too quickly or passes its best before date. This highlights the need to help people find better ways of storing and preparing food, as well as changing their relationship with food. 

      Our approach

      Our aim is to make healthy and sustainable eating desirable, accessible and easier. We will continue to develop preservation and cooking solutions that decrease nutrition loss, and we will join forces with global culinary experts that can further our mission to inspire more sustainable eating. 

      In 2021, we added the "healthy" aspect to this Goal in response to our consumer insight and product offering. Additionally, we realized that healthier and more sustainable food habits often go hand in hand. Electrolux products can help consumers to eat healthier and more sustainably. This includes nudging consumers to try healthier diets and cooking techniques that help preserve nutrients, as well as reducing food waste. By adopting more plant-based diets and avoiding overeating, for example, we can improve our own health while reducing the burden on the planet and global food system.

      Eliminate food waste in every way we can

      At Electrolux, we can drive real change in homes when it comes to food waste. We focus on developing smart and more efficient solutions for storing, preparing and preserving food. We also share practical knowledge on how consumers can reduce food waste in their own kitchens by showing ways to best store food and to make use of ingredients and leftovers. Through partnerships with organizations passionate about food waste, we increase awareness and impact. 

      Improved experiences for sustainable eating

      We aim to promote plant-based eating and enriched taste experiences through connected kitchen and intuitive user interfaces that help consumers discover new meals and cooking methods. We will take this even further by partnering with chefs and experts.

      The Electrolux Food Foundation

      Since 2016, the Electrolux Food Foundation has worked together with AIESEC and Worldchefs to inspire sustainable eating and cooking, and support people in need in local communities. Its purpose is to inspire sustainable eating and cooking habits among consumers, and to support people in need through education and emergency relief efforts. 

      Read more about the Electrolux Food Foundation and our Community investment.

      Challenges

      • Changing the well-established cooking and eating habits of consumers. 
      • Although we have a presence in many markets, we lack the reach in some geographies to help those in need.

      The progress on our Goal

      How we measure progress

      We measure our progress in terms of new products, solutions and partnerships to help promote healthier and more sustainable eating.

      Solutions for better food habits

      Recent examples of products that promote healthier and more sustainable eating include: 

      • Electrolux Ultrafresh+ fridge-freezer (with TwinTech technology) – includes a sealed drawer with a humidity membrane that automatically regulates moisture levels to keep vegetables crisp, while the antioxidant filter preserves taste and colors, keeping food fresh and retaining nutrients. 
      • NutriFresh inverter refrigerator – keeps the temperature stable, minimizes water loss and provides higher humidity so that fruit and vegetables stay fresh for longer. It also uses one third less energy than other refrigerators on the market.
      • CustomFlex – refrigerator solutions that are designed to help consumers maintain visibility of their fresh produce, ultimately reducing the amount of produce that goes to waste.
      • Electrolux Steam ovens – cooking with steam saves time while providing better tasting food with more nutrients. Steam ovens also help reduce food waste by easily reheating leftovers without drying them out.
      • AirFry functionality – uses superheated air that is quickly and evenly circulated around the oven to deliver the crispy-on-the-outside, juicy-on-the-inside taste with little or no oil to make healthier eating as easy as pressing a button.
      • My AEG Kitchen app – the app for mobile devices allows consumers to personalize their daily cooking experience, receive advice on how to keep appliances clean and efficient, as well as troubleshooting. 

      Raising consumer awareness

      Our communication campaigns positively influence consumer behavior to promote more sustainable habits in managing and eating food. Ongoing campaigns include: 

      • Online food storage advice and mobile app – our global and regional websites, the Storage App as well as our social media channels include information about how consumers can best store their food to keep it fresh for longer. This includes Q&A interviews with tips from food experts. 
      • Future Sustainable Kitchen (FSK) event – an Electrolux-hosted event involving over 700 participants in 48 countries across the entire food ecosystem that promoted more sustainable cooking and eating.
      • Sustainable Guide app – an app for mobile devices that features more plant-based and sustainable alternatives to traditional recipes. 

      Partnering to promote change in food habits

      We establish long-term partnerships with various food expert organizations to promote more sustainable habits in managing and eating food. Examples include: 

      • SideChef Premium – Step-by-step video recipe instructions and guidelines from Le Cordon Bleu chefs to help consumers make delicious plant-based dishes with a smart steam oven.
      • The SideChef mobile app – automatically sends the optimal oven settings for the recipe you are making to your Electrolux smart steam oven. This service is now available on SideChef Premium, an end-to-end cooking platform that offers recipes, meal planning, and instructional videos. We offer 12 months free access to SideChef Premium when consumers register their Electrolux smart steam oven.
      • Umeå Institute of Design - In 2021, Electrolux engaged with 12 students on the master's program in Advanced Product Design at the renowned Umeå Institute of Design (UID) to inspire new products. One such product was the Eluxir, which maximizes the infusion of fruit flavor to water and can carbonate – to provide healthy flavored water and help consumers avoid the need to buy bottled water.
      • The Change-Makers Report – Electrolux published its Change-Makers Report that surveyed 14,000 young people on their hopes, dreams and fears when it comes to sustainable living. Their insights will help drive product innovation over the coming years.
      • Misfits Market – we support the Misfits Market subscription box service, which sells food to US consumers that would be otherwise unnecessarily thrown away.
      • The Karma partnership – Electrolux custom-made refrigerator stores unsold food in supermarkets for consumers to buy via the Karma app. The partnership helps to reduce food waste. 
      • In 2021, the website Replate.com was launched by the Electrolux Food Foundation and its partners Worldchefs and AIESEC to inspire people to shift to healthier and more sustainable food habits, including chapters on Eat More Plants and Waste Less Food.

      Next steps

      Roadmap to 2030Next stepsStatus 
      Launch enhanced food preservation solutions that help reduce food waste and ensure food quality.We will continue to innovate and develop new products and solutions that help consumers reduce food waste and ensure food quality.

      On track

      Provide consumers with functionalities that help them make more efficient use of food resources during cooking.Intuitive functionality for consumers is a key R&D innovation area going forward.

      On track

      Launch product solutions that help to enhance the experience of eating sustainably and inspire better eating habits through providing practical support and advice.We are continuously launching new solutions that help consumer experience in the area of healthier and more sustainable eating.

      On track

      Partnerships with food experts on food and food waste to advance knowledge and inspire people around the world.We will continue to develop our existing partnerships and investigate new partnering opportunities.

      On track

      Inspire people to eat healthier and more sustainably through the Electrolux Food Foundation – including educating 300,000 people on sustainable eating by 2030.

      Continue our work with the Electrolux Food Foundation and its partners.

      On track

      • On track
      • Additional effort is required
      • Off track
      • Work has not yet begun