With drivers that prepare us for the future
Digital transformation
How we drive profitable growth
Execution to increase competitiveness
With drivers that prepare us for the future
A clear consumer focus sets us apart
Taste, Care, & Wellbeing InnovationBranded Star Products with Preferred PartnersOutstanding Consumer Experiences Engaging Ownership & Quality ExperiencesExecution to increase competitiveness
Operational ExcellenceTalent, Teamship & Continuous ImprovementWith drivers that prepare us for the future
Emerging Markets AccelerationDigital TransformationSustainable DevelopmentIn today’s digital world, consumers are more empowered than ever before. This is why Electrolux continues to digitalize to deliver outstanding consumer experiences, leverage global scale, and drive productivity and flexibility.
The digital transformation affects the entire company and includes five core areas:
Digital 360 consumer experience - A digitally supported 360 shopping and ownership journey that focuses on creating the best consumer experience at different stages. This includes exploring various alternatives, visiting websites, interacting on social media, choosing products at retailers, product installation and product use. Digitization results in new revenue streams from individualized ownership solutions.
Connected experiences – Using connectivity to create new user experiences and ensure high-quality connected ownership. Creating new business models through a smart connected appliance ecosystem.
Digital productivity - Using digital productivity tools to become a preferred partner through ease of doing business and reliability. Leveraging big data and business intelligence to always be one step ahead.
Modularization and digital manufacturing - Minimizing product cost and maximizing quality and flexibility through the digital manufacturing of modularized products.
Digital supply chain – Using a fully-integrated digital supply chain to increase flexibility and consumer experience. Ensuring 100% product availability with minimal lead times and capital requirement.
Electrolux
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people around the world, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2019 Electrolux had sales of SEK 119 billion and employed 49,000 people around the world.
S:t Göransgatan 143
SE-105 45 Stockholm, Sweden