Execution to increase competitiveness

Talent, Teamship & Continuous Improvement

A clear company purpose and culture that promotes engagement

The clear Electrolux purpose and strong corporate culture are key drivers to attract new talent, promote engagement and empower employees. Everyone in the organization, regardless of role, is expected to make a difference and contribute to the Electrolux purpose – Shape living for the better. Teamship is essential to successfully launch new innovative products, meet operational excellence targets and move towards profitable growth. 

As a global company in a dynamic industry, it is vital for Electrolux to have leaders and employees that understand and react to change, act decisively in unpredictable situations, encourage cross-collaboration and always keep the end consumer in mind. Electrolux competitiveness is strengthened by having passionate, business-minded people who have a close relation to the market and see innovation synergies throughout the global organization.


Teamship is the Electrolux way of working to create outstanding consumer experiences and achieve operational excellence. Working efficiently through aligned goals, collaboration, transparency and engagement leverages the power of teamship and drives profitable growth.

Leaders who inspire and engage people throughout the organization, are crucial to foster a culture of accountability and ownership. Electrolux evaluates and develops the engagement of people through the Electrolux Employee Engagement Survey (EES). This is an important tool for leaders to assess engagement, leadership and organizational capabilities as well as the commitment to the company's strategy and purpose.

In 2019, a year where significant strategic and organizational changes were implemented and the intention to separate Professional Products was announced, the Engagement index increased slightly to 73 compared to 72 in 2018. The areas with strongest improvement included collaboration, leadership and organizational capabilities.

Continuous improvement

Continuous improvement is about simplifying ways of working and creating value by working smarter. Electrolux works continuously to improve cost structures and develop methods, processes and skills. It is a vital part of the company culture to achieve this throughout the organization - from production to administration. 

Electrolux runs several cross-functional cost-excellence programs and other initiatives to reduce variable product costs. This includes the Electrolux Manufacturing System, modularization, digital manufacturing and an integrated digital supply chain.

The Electrolux Continuous Improvement Program aims to reduce structural costs through improved ways of working, a higher resource efficiency and the increased usage of digital tools and processes. 

Electrolux works continuously to become a more ethical and safer company

Electrolux works continuously to always act ethically and respect human rights and to be the health and safety leader in the appliance industry.

The same high standards and principles of conduct apply wherever Electrolux operates. Ethics, integrity and respect for people and the planet are taken into account when employees meet customers and colleagues around the globe. Electrolux has a global Ethics Program, encompassing both ethics training and a whistleblowing system — the Electrolux Ethics Helpline.

Electrolux employs a global health and safety management system that aims to promote a strong safety culture. During the year, the total incident rate in the company, TCIR1), decreased to 0.53. Since 2015, the incident rate has decreased by 39%. The Group aims to reduce the incident rate to less than 0.5 in 2020.

1) Total accident rate per 200,000 working hours. Rates exclusive of Electrolux Professional. The incident rate for Electrolux Professional decreased from 2.7 to 1.4 in the same time period.

Read more on how Sustainability is a key business driver.