By creating desirable solutions and great experiences that enrich people’s daily lives and the health of our planet, we want to be a driving force in defining enjoyable and sustainable living. We shape living for the better.
Shape living for the better
Our future is determined by the way we all live our lives. That’s why we strive to improve everyday life for millions of people and the world around us. This is embodied in everything we do. In every idea, every product and every human interaction.
We believe that outstanding taste experiences should be easy for everyone - to ensure there is always a better way to care for our clothes to make them look and feel new longer, and to make the home a place for wellbeing to care for ourselves and our loved ones.
To succeed, we continuously rethink and improve our ways of working – both internally, and together with our customers and partners. By creating desirable solutions and great experiences that enrich people’s daily lives and the health of our planet, we want to be a driving force in defining enjoyable and sustainable living.
This is us – at Electrolux we shape living for the better.
We reinvent taste, care and wellbeing experiences for more enjoyable and sustainable living around the world.
To create these experiences, we focus our innovation on three areas:
Taste — We help people make great tasting, healthy food for friends and family. An oven that cooks evenly or a hob with precise temperature controls and high speed, can enable consumers and give them the confidence and skills to achieve great results.
Care — We help consumers care for their clothes by making them stay new and great looking for longer. Electrolux delivers solutions that allow consumers to put their favorite clothes into the washing machine and be completely confident in the result.
Wellbeing — People are concerned about the air they breathe, the water they drink and their environment. We call this wellbeing. Electrolux helps consumers create a better home environment through floor care, air care and water care.
Our purpose is underpinned by three drivers: Act sustainably, Create better experiences and Always improve. The drivers guide our behavior, give direction to our strategies, and convey the core of how we behave as a company. During 2019, Electrolux introduced the Better Living Program, which is a plan to enable better and more sustainable living for consumers around the world through to 2030.
Act sustainably — Inspire and contribute to a change for the better.
We are determined to shape living for the better, for our consumers and for the health of our planet. We are proud of our Scandinavian heritage and our accomplishments, but we intend to further improve and to make smarter, more resource-efficient solutions available to everyone. To develop better operations for our co-workers and the communities around us. To always act ethically and respect human rights. To work together with customers and professional partners that share our desire to change for the better.
Create better experiences — Design solutions that elevate everyday life.
Experiences are in the food our consumers put on their plates, the way they care for their clothes, the quality of the air they breathe or the water they drink. Better experiences not only elevate the everyday lives of our consumers, but are also mindful of our society and our planet.
Always improve — Think new and never settle.
We never settle, and are always curious and forward leaning. We see opportunities where others see problems and make things happen. That's what it takes to shape living for the better.