A clear consumer focus sets us apart

Outstanding Consumer Experiences

To drive profitable growth, Electrolux focuses on creating outstanding consumer experiences

Why is this important?

Strong focus on consumer-driven innovation and well-established brands drives both growth and profitability. Outstanding consumer experiences is the most important factor to drive consumer loyalty and higher prices. Consumers are more well-informed than ever, as they can easily access information about prices, offers and products.

Consumers also care less about technical features and more about results and the overall experience before, during and after the purchase of the product. This means that social media, reviews and ratings gain increasing importance. Products that offer outstanding consumer experiences will score highly in reviews and ratings and allow premium pricing.

Electrolux strengths

  • Deep consumer insight is a competitive advantage in an age of greater consumer awareness. We have a human-centric design process where consumers are our starting point to define business opportunities based on consumer insight, followed by extensive consumer testing through home visits and user experience labs. 
  • A streamlined and innovative product portfolio focused on three defined areas - Taste, Care and Wellbeing.
  • Three well-established brands with a sharp brand proposition. The AEG and Frigidaire brands have been successfully adapted in recent years to target specific consumer segments, focusing more on benefits and consumer experience. In 2019, the Electrolux brand was sharpened globally, building on its Swedish heritage and sustainability profile as a competitive advantage.
  • Global strength and leverage to support investments in product innovation.