A clear consumer focus sets us apart
Branded Star Products with Preferred Partners
How we drive profitable growth
Execution to increase competitiveness
With drivers that prepare us for the future
A clear consumer focus sets us apart
Taste, Care, & Wellbeing InnovationBranded Star Products with Preferred PartnersOutstanding Consumer Experiences Engaging Ownership & Quality ExperiencesExecution to increase competitiveness
Operational ExcellenceTalent, Teamship & Continuous ImprovementWith drivers that prepare us for the future
Emerging Markets AccelerationDigital TransformationSustainable DevelopmentThe Group has three main brands in AEG, Electrolux and Frigidaire that are all well-established. To maximize the contribution from these brands, the company focuses on selected, high-margin products/categories and seeks partnerships with preferred trade partners.
Why is this important?
Today’s consumers conduct thorough research before taking a purchasing decision, primarily on the web. It is therefore increasingly important to target key products and categories that appeal to distinct consumer groups for each of our brands. Strong brands drive profitable growth through sales of products at higher prices. It has also shown that strong brands have sales 1.3 times higher than for average brands1).
Electrolux strengths
- Three main brands – Electrolux, AEG and Frigidaire – represent 80% of total Group gross profit and receive the vast majority of investments in marketing, design and R&D.
- High brand awareness built on a 100-year track record of relevant innovations.
Close cooperation with carefully selected partners delivers a focused and relevant offering to consumers.
1) Prophet Brand Relevance Index 2017 – 10 year CAGR of most relevant brands vs. S&P 500 Average.
A portfolio of well-established brands with a clear focus
Electrolux
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people around the world, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2019 Electrolux had sales of SEK 119 billion and employed 49,000 people around the world.
S:t Göransgatan 143
SE-105 45 Stockholm, Sweden