Strategy
Our mission is to reinvent taste, care and wellbeing experiences for more enjoyable and sustainable living around the world. This is driving our profitable growth strategy focusing on creating long-term value.
Focused profitable growth strategy
Electrolux applies a three-step model for all business areas, in order to achieve sustainable profitable growth and reach the targets of an operating margin of at least 6%, sales growth of at least 4% and a minimum return on net assets of 20% over a business cycle.
Financial targets for profitable growth*
-
Operating margin
≥6%
-
Sales
growth≥4%
-
Return on net assets
>20%
*Financial targets over a business cycle
This is how we drive profitable growth
To drive profitable growth, Electrolux uses a business model with three main parts; consumer focus, increase competitiveness and future drivers.
A clear consumer focus sets us apart
Taste, Care, & Wellbeing InnovationBranded Star Products with Preferred PartnersOutstanding Consumer Experiences Engaging Ownership & Quality ExperiencesExecution to increase competitiveness
Operational ExcellenceTalent, Teamship & Continuous ImprovementWith drivers that prepare us for the future
Emerging Markets AccelerationDigital TransformationSustainable DevelopmentOur purpose
By creating desirable solutions and great experiences that enrich people's daily lives and the health of our planet, we want to be a driving force in defining enjoyable and sustainable living. We shape living for the better.
Trends
The increasing pace of change in the global market is driven by global trends that influence volumes and the types of products in demand, but also how these products are produced, marketed and sold.
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Electrolux
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people around the world, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2019 Electrolux had sales of SEK 119 billion and employed 49,000 people around the world.
S:t Göransgatan 143
SE-105 45 Stockholm, Sweden