Business areas

In 2019, Electrolux revised its business area structure to create four consumer-focused regional business areas - 'Europe', 'North America', 'Latin America' and 'Asia-Pacific, Middle East and Africa'. The previous Home Care & SDA business area was combined with these regional business areas. This section includes the consumer business following the proposal made by the Board in 2019 to distribute and list the business area Professional Products as a separate company.

Moving towards profitable growth

  • 1Stability &
    Focus
  • 2Sustainable
    Profitability
  • 3Targeted
    Growth
  • Profitable
    Growth
Europe
Stage 3 Targeted
Growth
Operating margin* 7%
Asia-Pacific, Middle East & Africa
Stage 3 Targeted
Growth
Operating margin* 6%
Latin America
Stage 2 Sustainable
Profitability
Operating margin* 4%
North America
Stage 1 Stability &
Focus
Operating margin* 1%
*Excluding non-recurring items

To achieve sustainable profitable growth, Electrolux applies a three-step model for each of its business areas. Read more. 

Looking for PDFs and reports?

Annual Report 2019

PDF of legal Annual Report with financial statements.

Download PDF

Annual Review 2019

PDF version of this site.

Download PDF

Sustainability Report 2019

Online version

Visit online