Business areas
In 2019, Electrolux revised its business area structure to create four consumer-focused regional business areas - 'Europe', 'North America', 'Latin America' and 'Asia-Pacific, Middle East and Africa'. The previous Home Care & SDA business area was combined with these regional business areas. This section includes the consumer business following the proposal made by the Board in 2019 to distribute and list the business area Professional Products as a separate company.
Moving towards profitable growth
To achieve sustainable profitable growth, Electrolux applies a three-step model for each of its business areas. Read more.