- Better solutions
- Better company
- Better living
- For the better 2020 Results
As a world-leader in kitchen appliances, our community investment activities focus on food – in cooperation with our employees and local stakeholders.
Electrolux will inspire sustainable cooking and eating habits among consumers and professionals and support people in need.
Read more about our progress.
Roadmap 2020 to 2030
- Fully develop Electrolux Food Foundation and a strong Group approach to community investment in line with the UN Sustainable Development Goals.
- Engage and inspire 300,000 kids, consumers and professionals on sustainable food habits and reach the viewership of 300 million - all by 2030.
- Educate and train 12,000 people by 2030: Train unemployed and underprivileged people in sustainable cooking with the aim of finding a job. Educate culinary professionals in sustainable practices.
- Support 3 million people through meals and via donation of food, equipment, employee engagement and monetary donations by 2030.
The case for action
Feeding the world's growing population sustainably is one of the greatest challenges of our time. 17% of total food available to consumers is lost or wasted1), around 750 million people are facing severe food insecurity2) while more than 1.9 billion adults worldwide are overweight.3). Worldwide obesity has nearly tripled since 19754). 24% of the world's greenhouse gas emissions come from agriculture5). Additionally, millions of people across the world are suffering from unemployment or in other ways struggling to put food on the table.
As a world-leader in kitchen appliances, we believe Electrolux has both a responsibility and an opportunity to positively contribute to issues related to cooking and food consumption. For this reason, we focus our community support activities on the area of food.
Our approach aims to strengthen our corporate culture and employee pride in working for a socially responsible employer – while bringing about real community benefit. Electrolux encourages local business units to set up projects together with their employees and key partners.
The Electrolux Food Foundation
Action is facilitated through our Electrolux Food Foundation, a non-profit organization founded by Electrolux in 2016. The foundation supports and funds local and global Electrolux projects that tackle food-related challenges. Its Board reviews applications from local project teams from around the Group and decides on funding. Electrolux has committed to continue funding the foundation at least until 2030.
The Feed the Planet partnership
For greater impact, Electrolux established a long-term global partnership together with Worldchefs (the world association of chefs' societies) and AIESEC (the world's largest youth organization) in 2016. This partnership supports projects with the combined expertise, skills and resources from all three organizations. Electrolux project teams plan and implement the project together with Worldchefs and AIESEC members, and additional local partners.
The Foundation and the Feed the Planet partnership support projects that do one or more of the following:
- Educate children, consumers and professionals on sustainable cooking and eating habits, for example through our program 'Food Heroes'.
- Provide professional culinary training that helps people in need to get a job in a professional kitchen, through our program 'Like a Chef'.
- Provide sustainability education for chefs and students in culinary schools.
- Support people in need through the donation of meals and equipment, employee engagement and monetary donations.
- Ensuring that our approach to community investment leverages our global presence and our partnership, while at the same time allowing local adaption and delivering tangible societal benefit.
- Ensuring the programs are relevant and fit for purpose in the local context and in a new reality, minimizing interpersonal activities, by relying on online solutions.
The progress on our promise
How we measure progress
- Number of people educated (trained and participated).
- Meals donated.
- Number of views (social media, website, printed media).
The Electrolux Food Foundation has a roadmap with visionary targets aligned with Agenda 2030. Due to the pandemic in 2020, we refocused our efforts and explored how to adapt our programs to the new normal and more digital solutions. We continued our effort to raise awareness on sustainable food choices online. We also engaged in meal donations via local coronavirus responses and supported people impacted by the pandemic through Red Cross donations. The long-term approach remains that our projects build on the conviction that education is the key to make food habits more sustainable and within the planetary boundaries.
In line with the commitment to support the activities of the Food Foundation, Electrolux donated SEK 10 million to the foundation in 2020. Additionally, SEK 2.6 million was spent on managing community programs around the company, SEK 27 million in in-kind donations and SEK 8.8 million in cash donations. The pandemic had a negative impact on the possibilities for volunteering, but in total, employees volunteered over 1,200 hours of their time to support local activities.
Our targets and results achieved in 2020 are detailed below.
- We reached an audience of 9 million around the world.
- The aggregated viewership since 2016 is thereby 117 million.
- More than 8,000 people participated in 'Food Heroes' workshops delivered by AIESEC volunteers.
- Delivered two educational webinars on sustainable eating with more than 400 online participants.
- In partnership with Worldchefs, 10 webcasts were delivered to culinary professionals with an aim to spread messages around food and sustainability with over 1,000 online participants.
- Since 2016, over 40,000 kids, consumers and professionals have participated in activities aimed at engaging and inspiring more sustainable food habits.
- 29 people graduated from 'Like a Chef', our ten-week culinary training program for the unemployed in Sweden, Brazil and Poland.
- Developed and piloted blended learning (online/offline) 'Like a Chef' program in Curitiba, Brazil.
- Created an online version of Sustainability Education and ran eight webinars for culinary professionals, resulting in 893 people educated during 2020.
- The total number of people trained since 2016 is 1,808.
|Roadmap 2020 to 2030||Next steps||Status|
|Fully develop Electrolux Food Foundation and a strong Group approach to community investment in line with the Agenda 2030.||dot2|
|Engage and inspire 300,000 kids, consumers and professionals on sustainable food habits and reach the viewership of 300 million - all by 2030.||Develop digital tools for our programs in order to inspire and educate more people about sustainable cooking and eating. ||dot2|
|Educate and train 12,000 people by 2030: Train unemployed and underprivileged people in sustainable cooking with the aim of finding a job. Educate culinary professionals in sustainable practices. ||Continue to replicate and develop educational programs with a blended learning approach – including both digital tools and offline (face-to-face) practices. Re-launch the original face-to-face programs, when feasible considering the pandemic.||dot2|
|Support 3 million people through meals and via donation of food, equipment, employee engagement and monetary donations by 2030.||Continue to co-fund local food donations, develop the Red Cross partnership and increase employee engagement.||dot2|
Additional effort is required
Work has not yet begun
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people around the world, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2019 Electrolux had sales of SEK 119 billion and employed 49,000 people around the world.
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