Sustainability Report 2020

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Sustainability In Brief

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With increasing water scarcity around the world, Electrolux has joined the 50L Home Coalition as part of its work to develop appliances that help consumers to reduce their water use. 

Water scarcity levels are rising – 14 out of 20 of the world’s largest cities are already experiencing inadequate supplies and two-thirds of the world’s population are expected to live in water-stressed areas by 2025. Still, the average daily water consumption per person is up to 500 liters in some developed countries and approximately 16% of energy consumption in the home is related to water usage.

Introducing the 50L Home Coalition

These key facts have been collated by the 50L Home Coalition, a multi-stakeholder network launched in 2020 involving Proctor & Gamble, Electrolux and the World Economic Forum, among others.

“We’re on a quest to offer the most water and energy-efficient home appliances and empower consumers to live more sustainable lives, so it’s a natural fit to be part of the 50L Home Coalition,” says Jonas Samuelson, Electrolux CEO.

The aim is to reimagine our relationship with water to inspire and enable lifestyle changes while advancing solutions to address water efficiency, reuse and – in certain cases – removal in the home. Ultimately, partners have the vision to make 50 liters of daily water use per person an aspiration for all.

“We’ll strengthen our innovation strategy to design solutions that will lead in water and energy efficiency, with the help coalition partners, and ultimately develop appliances that make the 50-liter home of the future a reality,” concludes Elisa Stabon, Care Experience Development Manager.

Read more on our approach and progress in our Promise Be climate neutral and drive clean and resource efficient operations.


Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people around the world, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2019 Electrolux had sales of SEK 119 billion and employed 49,000 people around the world.

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