Resource-efficient products deliver higher profit

The company's most resource-efficient products, such as washing machines with UltraCare technology, consistently achieve a higher profit margin than standard products.

Highlights

• The Electrolux UltraCare washing machines have seen good growth of 27% in 2019 and accounted for almost 20% of Electrolux branded European laundry volumes.
• Washing machines with UltraCare technology has twice the margin per unit compared to other washing machines.

Boosting margins through resource-efficient products

Consumers are willing to pay a premium for resource-efficient products as they deliver additional benefits such as energy, water and material efficiency.

In 2019, the company's most energy and water efficient products accounted for 23% of total products sold and accounted for 32% of gross operating margin. The Electrolux UltraCare washing machines have seen good growth of 27% in 2019 and accounted for almost 20% of Electrolux branded European laundry volumes. Washing machines with UltraCare technology has twice the margin per unit compared to other washing machines.

Caring for the environment and ensuring clothes last longer

Electrolux UltraCare washing machines are equipped with UltraCare technology. The technology ensures that cleaning products are effective at lower temperatures – to save even more energy and further reduce utility bills for consumers.

UltraCare works by pre-mixing and activating detergents and softeners to enable them to work at lower temperatures and provide a softer and cleaner wash. Washing at low temperatures also ensures a gentler way to wash, which helps clothes stay new for longer.