Case story ~ taste
Re-engineering further strengthens competitiveness
The Anderson refrigeration plant in South Carolina in the U.S. will become one of the Group's most automated facilities following a USD 250m re-engineering investment – to realize cost efficiencies and faster innovation.
Highlights
- Automation level increased to about 35% vs. < 10%
- Significant cost savings
- -75% in SKUs
- -20% electricity
The plant is one of the first investments in the Electrolux re-engineering program, with its new heavily automated production of refrigerators and freezers. Production commenced in Q3 2019 and ramp-up continues in 2020. The Anderson investment is also part of the company's U.S. refrigerator and freezer production consolidation – from three lines in two facilities to four lines in one facility.
Increased efficiency brings cost savings
Best-in-class automation solutions, modularization and more energy-efficient production at Anderson will result in significant cost savings. Savings will also be realized through significant direct material savings by manufacturing modular components and a simplified offering focusing on the most profitable refrigeration products.
Enabling an enhanced offering
The ‘food preservation’ category is the largest in North America for Electrolux – accounting for nearly half of business area sales. Frigidaire is the market leader in North America and a new range of innovative Frigidaire refrigerator and freezer products has been enabled by the re-engineering investment in Anderson.
The new refrigerator and freezer range is based on completely new product architectures to speed up innovation and enhance the consumer experience. The product range introduces a new modern design, the latest in food preservation technology to keep fruit and vegetables fresher longer, and larger storage capacity to give consumers optimal food accessibility. The range also features a redesigned freestanding single door refrigerator and freezer platform that offers built-in style products to the mass premium market segment.
Electrolux
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people around the world, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2019 Electrolux had sales of SEK 119 billion and employed 49,000 people around the world.
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