Fixed price repair service targets high-margin aftermarket growth
Electrolux is launching services, such as fixed price repair in Europe, that aim to access the largely untapped aftermarket business, with the overall objective of doubling Group aftermarket sales to 10% by 2025.
- Electrolux aims to double aftermarket sales to 10% of sales by 2025
- More than doubled Net Promoter Score in 2 years from 20 to 45
Huge untapped aftermarket
Currently, only 15-20% of all consumers contact branded manufacturers for out of warranty repairs. One reason is that few consumers are aware that Electrolux offers affordable professional repairs, and they may also fear an expensive cost at the end of a repair experience.
Fixed price repair for peace of mind
Electrolux has launched a branded fixed price repair service with no hidden costs or unpleasant surprises to tap into the significant aftermarket potential. This allows consumers to make an informed decision on whether to repair or replace an appliance based on their quote from Electrolux. This approach increases the brand from a consumer perspective, which drives loyalty and repurchasing rates.
The new service has been well received and since its launch in 2017, with its Net Promoter Score more than doubling compared with the company's previous service offerings. Electrolux is currently the only appliance manufacturer to offer fixed price repair services in Europe.