A reporting day

The illustration below shows a typical reporting day at Electrolux. It highlights the Group's interaction with the capital markets, media and employees.

8:00 a.m. Interim report and CEO letter are published

The interim report and CEO letter are distributed to the capital markets and media at the same time as they are published on the Group’s website www.electrolux.com/ir

8:00 a.m. – 11:30 a.m. Telephone meetings with the capital markets

Electrolux results are interpreted and analyzed by equity analysts, investors and owners. The Group’s IR department answers first initial questions.

8:00 a.m. – 11:30 a.m. Interviews with European media

The CEO answers questions from European media. In 2011, Reuters, Bloomberg, Dow Jones and the Financial Times, among others, published interviews following the results. Questions from media are answered by press service.

11:30 a.m. – 12:00 noon Internal presentation

CEO Keith McLoughlin holds an internal presentation for employees to inform them of the results and establish the objectives. Later during the day, the results are also presented to the top management in the Group. The respective sector heads hold telephone conferences with their sectors.

12:00 noon – 2:30 p.m. Continued interaction with the capital markets and media

The Group’s IR department answers more in-depth questions from equity analysts and investors. Further questions from media are answered. Overseas media interviews are conducted with the CEO.

3:00 p.m. – 4:00 p.m. Telephone conference

The CEO, the CFO and the Head of IR present the results and subsequent analyses to the capital markets. Following the presentation, questions from the capital markets are answered.

4:00 p.m. – 12:00 p.m. Continued interaction with the capital markets

Equity analysts conduct in-detail analyses of Electrolux results. The IR department supports analysts with clarifying information about internal and external factors’ effect on Electrolux results.

Roadshows

Roadshows involving the CEO, the CFO and IR representatives are regularly arranged for 2–3 days in connection with interim reports to provide investors with further information. Roadshows are primarily held in Stockholm, London, Frankfurt, New York and Boston.

(All hours are approximate.)