Electrolux has completed its transformation from a manufacturing company into an innovative, consumer-driven company with an organization built on a strong understanding of evolving consumer needs. The combination of innovative products and a strong brand in the premium segment with the ability to utilize the global strength and reach of the Group have equipped Electrolux with the best prerequisites ever for profitable growth.
Products
All new products are born out of the Group’s process for consumer-driven product development. Extensive consumer interviews and visits to consumers’ homes have enabled Electrolux to identify global social trends and needs, to which new products are tailored. Read more
Brand
The Electrolux brand commands a global position as a premium brand that represents innovative, energy-efficient products with attractive design. Electrolux is now a leading brand in most major markets. Read more
Cost
The Group has a competitive production structure in which all vacuum cleaners and approximately 55% of appliances are manufactured in low-cost regions. Utilization of the global reach and strength of the Group will enable synergies to be realized that further reduce costs and create the prerequisites for more rapid growth. Read more
Financial goals
The financial goals set by Electrolux aim to strengthen the Group’s leading, global position in the industry and assist in generating a healthy total yield for Electrolux shareholders. The objective is growth with consistent profitability. Key ratios are excluding items affecting comparability. Read more
| >6% | OPERATING MARGIN OF 6% OR GREATER OVER A BUSINESS CYCLE. |
| >4% | CAPITAL-TURNOVER RATE OF 4 OR HIGHER. |
| >25% | RETURN ON NET ASSETS OF AT LEAST 25%. |
| >4% | AVERAGE ANNUAL GROWTH OF 4% OR MORE. |