Electrolux can increase the pace of future growth through innovative products, a strong brand in the premium segment and the utilization of global economies of scale. The aim is to grow faster than the market, at least 4% per year, and to achieve this while maintaining profitability. What is required to realize this target?
ACTIVITIES
- Utilize global initiatives to reduce costs and increase the speed and precision of product development
- Complete the restructuring program
- Continue to expand in growth markets, organically and through acquisitions
- Further increase presence in the premium segment
- Accelerate growth in profitable product categories
- Grow through acquisitions in closely-related segments
- Continue with initiatives to turnaround weak markets and product segments
Electrolux has undergone an important and extensive transformation of operations, which has led to increased profitability and improved capital turnover. The operating margin has improved to 6.1%. Obtaining a sustainable profitability level has been prioritized before growth. Now, Electrolux will increase focus on profitable growth.