Note 13 - Goodwill and other intangible assets

Intangible assets with indefinite useful lives

Goodwill as at December 31, 2010, has a total carrying value of SEK 2,295m. In addition, the right to use the Electrolux trademark in North America, acquired in May 2000, has been assigned an indefinite useful life. The total carrying amount for the right is SEK 410m, included in the item Other on the next page. The allocation, for impairment-testing purposes, on cash-generating units of the significant amounts is shown in the table below. The carrying amounts of goodwill allocated to Consumer Durables North America, Europe and Asia/Pacific are significant in comparison with the total carrying amount of goodwill.

All intangible assets with indefinite useful lives are tested for impairment at least once every year. Single assets can be tested more often in case there are indications of impairment. The recoverable amounts of the cash-generating units have been determined based on value in use calculations.

Value in use is calculated using the discounted cash-flow model and based on a three-year forecast made by Group Management. The forecast is built up from the estimate of the units within each business area. The preparation of the forecast requires a number of key assumptions such as volume, price, product mix, which will create a basis for future growth and gross margin. These figures are set in relation to historic figures and external reports on market growth. The cash flow for the third year is used as the base for the fourth year and onwards in perpetuity. A growth rate of 2% is assumed in the in-perpetuity calculation. The discount rates used are, amongst other things, based on the individual countries’ inflation, interest rates and country risk. The pre-tax discount rates used in 2010 were for the main part within a range of 8.5% to 19.4%. Management believes that any reasonably possible adverse change in the key assumptions would not reduce the recoverable amount below its carrying amount.

       
Goodwill, value of trademark and discount rate
  Goodwill Electrolux trademark Discount rate, %
Europe 368 9.9
North America 379 410 10.1
Asia/Pacific 1,468 10.8
Other 80 8.5–19.4
Total 2,295 410 8.5–19.4
               
Goodwill and other intangible assets
    Group Other intangible assets   Parent Company
  Goodwill Product development Program software Other Total other intangible assets   Trademarks, software etc.
Acquisition costs               
Opening balance, January 1, 2009 2,095 2,891 1,050 1,042 4,983   1,465
Acquired during the year 171 10 181   8
Internally developed 370 339 709   386
Reclassification –1 1  
Sold during the year –67 –67  
Fully amortized –3 –5 –8  
Write-off –22 –1 –23  
Exchange-rate differences 179 –139 –24 39 –124  
Closing balance, December 31, 2009 2,274 3,099 1,533 1,019 5,651   1,859
Acquired during the year 107 2 109  
Internally developed 396 581 977   448
Reclassification –2 2  
Sold during the year  
Fully amortized –775 –775   –24
Write-off –1 –1  
Exchange-rate differences 21 –276 –63 –11 –350  
Closing balance, December 31, 2010 2,295 2,443 2,156 1,012 5,611   2,283
               
Accumulated amortization               
Opening balance, January 1, 2009 1,414 284 462 2,160   362
Amortization for the year 405 142 47 594   134
Sold and acquired during the year –56 –56  
Fully amortized –3 –5 –8  
Impairment (+) / reversal of impairment (–) 20 20  
Exchange-rate differences –83 –1439 –58  
Closing balance, December 31, 2009 1,736 409 507 2,652   496
Amortization for the year 434 191 30 655   181
Sold and acquired during the year  
Fully amortized –775 –775   –24
Impairment (+) / reversal of impairment (–)  
Exchange-rate differences –158 –29 –10 –197  
Closing balance, December 31, 2010 1,237 571 527 2,335   653
Carrying amount, December 31, 2009 2,274 1,363 1,124 512 2,999   1,363
Carrying amount, December 31, 2010 2,295 1,206 1,585 485 3,276   1,630
               
Included in the item Other are trademarks of SEK 473m (489) and patents, licenses etc. amounting to SEK 12m (23).
Amortization of intangible assets are included within cost of goods sold with SEK 439m (459), administrative expenses with SEK 184m (133) and selling expenses with SEK 32m (2) in the income statement. Electrolux did not capitalize any borrowing costs during the period.