We take it personally
Our Purpose is the Group’s commitment to make a positive everyday difference in people’s lives and for our planet. During 2013, voluntary workshops were held across the company to explain the Purpose and inspire personal commitment among employees.
A bold idea
Intended to underline what makes Electrolux special and what value the Group creates, the Purpose aims to engage employees in conversation on the role of Electrolux in society. With its launch in 2012, ‘making a positive difference to people’s lives and for the planet’ is an integrated part of the corporate framework, explaining the overarching reason why the company is in business.
Talking business
To underline its connection with the business strategy, top management engagement is present in internal communications about the Purpose. The Purpose is an optimal platform for integrating sustainability further into the business: it invites conversation from every employee, function and region on the company’s role and how it can do better.
Two-hour voluntary Purpose workshops rolled out in 2013 explored how each employee can individually and collectively contribute to ‘making a positive difference’. Participant feedback indicates the workshops are having an impact: to date, some 2,400 have taken part and 64% of participants evaluate the workshops as ‘very good’ or ‘quite good’. Electrolux is also measuring how many regions and countries are engaging in the initiative and what percentage of employees from different sectors are participating.
Making ripples
To broaden conversation on the Purpose, the company Intranet has an online community showcasing videos, chats and editorial content on the outcome of each workshop (see video). The average number of viewings for a Purpose video is 300, showing the workshops are already having a ripple effect around the organization. Engagement will continue in 2014.
StopSearchHereCEO Statement
In 2013 we continued to deliver above our growth target and delivered 4.5% in organic sales growth.
CEO Statement
I'm convinced that raising product efficiency for the growing middle class is where long-term shareholder value creation lies.
Our products
Electrolux is the only appliance manufacturer in the industry to offer complete solutions for both consumers and professionals. The focus is on innovative and energy-efficient products in the premium segments.
Sustainability
Achieving the Group's vision of sustainability leadership is crucial to realizing the business strategy. The objective is to develop smarter, more accessible, resource-efficient solutions that meet people's needs and improve their lives. Read the comprehensive sustainability performance review.
Awards & recognition
Financial Reporting
Net sales for the Electrolux Group in 2013 amounted to SEK 109,151m, as against SEK 109,994m in the previous year. The organic sales growth was 4.5%, while currencies had an impact of -5.3%.
