Vision
We will be the best appliance company in the world, measured by our customers, employees and shareholders
Strategy
...by creating profitable growth, innovative products, operational excellence, and dedicated employees.
Summary 2013
Business Areas
The Group's products are sold in more than 150 markets. The largest of these are in Europe and North America. Electrolux is expanding its presence in growth markets, such as Latin America, Africa, the Middle East and Asia.
Our product
Electrolux is the only appliance manufacturer in the industry to offer complete solutions for both consumers and professionals. The focus is on innovative and energy-efficient products in the premium segments.
In 2013 we continued to deliver above our growth target and delivered 4.5% in organic sales growth.
Keith McLoughlin
President and Chief Executive Officer
Sustainability
Sustainability is a core element of Electrolux strategy. The objective is to develop smarter, more accessible, resource-efficient solutions that meet people's needs and improve their lives.