Your Watermark
Electrolux unveils YourWaterMark, the facebook app that helps assess individual water consumption and spreads awareness of the need to conserve water.
Electrolux has partnered with Global Green USA, an environmental non-profit organization and affiliate of Green Cross International, to launch an app aimed at raising individuals’ awareness on their water consumption levels.
Changing tide
Water scarcity affects more than 1.2 billion people on all seven continents and another 1.6 billion live in areas lacking sufficient water infrastructure. At the same time, water use has grown at more than twice the rate of global population in the last century. Electrolux has therefore identified water conservation among its top priorities for innovation and sustainability. As well as introducing water-efficient appliances, Electrolux wants to help users learn to use them in a sustainable way. Raising consumer awareness of environmental impacts is critical to the success of the sustainability strategy.
Another drop in the ocean
YourWaterMark engages consumers worldwide in thinking about their impact on water resources. Electrolux developed the campaign to help people assess the amount of water they use on a daily basis – not just when showering or brushing teeth, but in deciding what to eat and how to commute. Global Green USA sourced and verified the calculations for YourWaterMark.
YourWaterMark was rolled out across more than 20 markets around the world and yielded high social media engagement, confirming that sustainability really matters to our target audience.
You can test YourWaterMark at www.Facebook.com/Electrolux.
StopSearchHereCEO Statement
In 2013 we continued to deliver above our growth target and delivered 4.5% in organic sales growth.
CEO Statement
I'm convinced that raising product efficiency for the growing middle class is where long-term shareholder value creation lies.
Our products
Electrolux is the only appliance manufacturer in the industry to offer complete solutions for both consumers and professionals. The focus is on innovative and energy-efficient products in the premium segments.
Sustainability
Achieving the Group's vision of sustainability leadership is crucial to realizing the business strategy. The objective is to develop smarter, more accessible, resource-efficient solutions that meet people's needs and improve their lives. Read the comprehensive sustainability performance review.
Awards & recognition
Financial Reporting
Net sales for the Electrolux Group in 2013 amounted to SEK 109,151m, as against SEK 109,994m in the previous year. The organic sales growth was 4.5%, while currencies had an impact of -5.3%.
