Fresh footprint
In China, food scraps comprise 70% of all waste nationwide1 and $32 billion worth of food is thrown away every year. With an estimated 20% of global greenhouse gases linked to the food chain, there are plenty of opportunities to apply smart functionality to reduce the consumer’s carbon footprint.
Enter the Electrolux NutriFresh refrigerator, designed with moveable glass bins, humidity control, and dual deodorizers to keep food fresher longer. Market Fresh is part of the Electrolux “OuYi” range of appliances launched in China this year.
The new range translates insight from over 3500 in-depth consumer interviews. With food safety a topical issue in China, a refrigerator that keeps food fresher can help change consumer behavior to address a key societal concern.
More for less
The range also belongs to the highest energy class, underlining that consumer functionality and energy efficiency go hand in hand--an important message to consumers in China, whose carbon footprint is growing alongside their buying power. According to the Asian Development Bank, “Asia’s rising share of GDP is expected to make it the largest energy-consumer in the foreseeable future.” In line with this, the Chinese government is mandating increasingly strict environmental regulations on appliances. Facilitating market penetration of the most energy-efficient appliances is a way to contain energy consumption while maximizing social benefits in the region.
1. Worldwatch, Feb. 2013 http://www.worldwatch.org/food-waste-and-recycling-china-growing-trend-1 StopSearchHereCEO Statement
In 2013 we continued to deliver above our growth target and delivered 4.5% in organic sales growth.
CEO Statement
I'm convinced that raising product efficiency for the growing middle class is where long-term shareholder value creation lies.
Our products
Electrolux is the only appliance manufacturer in the industry to offer complete solutions for both consumers and professionals. The focus is on innovative and energy-efficient products in the premium segments.
Sustainability
Achieving the Group's vision of sustainability leadership is crucial to realizing the business strategy. The objective is to develop smarter, more accessible, resource-efficient solutions that meet people's needs and improve their lives. Read the comprehensive sustainability performance review.
Awards & recognition
Financial Reporting
Net sales for the Electrolux Group in 2013 amounted to SEK 109,151m, as against SEK 109,994m in the previous year. The organic sales growth was 4.5%, while currencies had an impact of -5.3%.