Our achievements

Electrolux has made a dynamic transformation into an innovative consumer-focused company and changed its operations around the world as described in the annual reports between 2006 and 2010. The Group's current strategy is to grow in growth markets. Read more about the Electrolux growth strategy in Southeast Asia.

2006 We have transformed the floor-care business

Return on net assets for
Small Appliances

The market for floor-care products underwent rapid changes at the end of the 1990s. Severe competition and low profitability generated intensive pressure for change. This led to a vigorous transformation of the Group’s operations, which thereafter have demonstrated highly favorable development. The return on net assets has been affected by the acquisition of CTI in 2011.

2007 Turnaround of the Brazilian operation

Rapid growth in Brazil

Electrolux entered the Brazilian appliances market in 1996 by acquiring Refripar, one of the largest appliances producers in the country. Refripar’s products were positioned in the low-price segment, and the company had high production costs. Today, Electrolux is one of the leading appliances brands in Brazil, with a high rate of growth and favorable profitability.

2008 Success in Australia

Net sales and operating margin,
Major Appliances Asia/Pacific

In Australia, the Group has turned around an unprofitable appliances business acquired in 2001 by focusing on new products in the high-price segments, building the Electrolux brand and by restructuring and improving production efficiency.

2009 On the right track through the recession

Net sales and operating margin

Electrolux performance during the recession proves the effectiveness of the strategy. Innovative products, investment in the Electrolux brand and a focus on strong cash flow and greater cost efficiency have paid off. Electrolux emerged stronger than ever from the recession.

2010 Transformation of Professional Products

 Net sales and operating margin, Professional Products

A high pace of innovation and improved cost efficiency, combined with a global premium brand and a global service network, generated a record-high operating margin for Professional Products.

2011 Profitable and fast-growing operations in Southeast Asia

Net sales and operating margin, Southeast Asia

With a strong brand, products adapted to the specific needs of the region and effective marketing and distribution, Electrolux has grown rapidly with high profitability in Southeast Asia.

Read more in the Electrolux annual report archive at www.electrolux.com/annualreports