The year 30,000 became Food Heroes
By teaching 30,000 kids about sustainable eating, expanding the culinary training program for employment to almost every continent and providing support to over 300,000 people in need - the Electrolux Food Foundation aims to be a force for good.
Playing its part to promote sustainable cooking and eating, the Electrolux Food Foundation was established in 2016 to focus Electrolux community activities on food and related sustainability issues.
Working together with the global youth-led organization AIESEC and Worldchefs, the network of chefs’ associations, it assists initiatives that inspire sustainable food choices among consumers and professionals while supporting people in need in the communities around us.
In August 2019, the Electrolux Group announced annual funding for the Electrolux Food Foundation until 2030, with an expected total of SEK 100 million.
Creating food champions
July 8, 2019 was something of a milestone for the Food Heroes program to educate children on sustainable eating through a workshop developed based on UNICEF’s World’s Largest Lesson.
The biggest number of workshops in one day took place in Hyderabad, India, as 85 classrooms at five schools opened their doors to inspire children to challenge and change their own food habits in a fun and playful way. Almost 400 volunteer workshop facilitators were delegates at the annual AIESEC International conference.
Since late 2018, a total of over 30,000 kids have been reached by Electrolux, AIESEC and Worldchefs across 31 countries.
Like a Chef helps change lives
The foundation’s culinary training program equips unemployed people such as immigrant women, single mothers and teenage orphans with workplace skills. During the year, five new locations were established in Sweden, Ukraine, Egypt and Brazil - adding to the existing programs in Brazil and Russia. In 2019, 142 people graduated from the program. Many of them have been able to either find a job, become self-employed or pursue further culinary studies.
Developed by Worldchefs, the course promotes sustainable cooking, including a zero food waste approach.
56,000 meals for the hungry - in just one week
The Electrolux Cares Week in North America is a traditional week of giving, which in 2019 coincided with the Group’s 100-year celebrations. Employees prepared 56,000 meals for the hungry and built houses for the homeless. Funded by the Electrolux Food Foundation, this event is an example of employee volunteering to support local communities.
This activity adds to the total number of meals distributed as part of Food Foundation funded programs aiming to support people in need, which for 2019 amounted to over 300,000.
The foundation supports the UN Sustainable Development Goals for Responsible Consumption and Production (Goal 12) and Global Partnership for Sustainable Development (Goal 17).
By 2030, the foundation aims to have educated over 300,000 people and supported three million people in need.
This case study is related to our Promise Be a force for good.
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people around the world, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2019 Electrolux had sales of SEK 119 billion and employed 49,000 people around the world.
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