Solutions for healthy and sustainable living
for more people
We are making efficient appliances accessible to more people, creating opportunities for a better life for everyone.
Electrolux will leverage its global presence to accelerate technology transfer to emerging markets.
The case for action
A refrigerator is one of the first things people buy when they enter into the global middle class. Appliances provide solutions to the most fundamental needs for household such as fresh food and water. From a social perspective, they free up time allowing people, often women, to have a job or for children to go to school.
Efficient appliances can play a key role
As the global middle class will almost double by 2030 this means that the demand for energy, water and resources will continue to increase. Efficient appliances can play a key role by optimizing the use of energy and water in homes. As a leading global appliance company, we have the opportunity to provide efficient and affordable solutions for the growing middle class around the world.
We develop efficient solutions and appliances to help people around the world gain access to efficient appliances. The success of this promise lies in delivering appliances that appeal to and meet the needs of consumers with limited income, and in the right market conditions that emphasize the value of efficiency.
In the 2016 brand survey in Brazil, Electrolux was identified as the overall leading brand in the mass market. Consumers want manufacturers to prioritize recycling schemes, water efficiency and the avoidance of harmful materials. The Electrolux brand is strongly associated with environmental issues and energy efficiency, which helps to drive sales of our appliances.
We work with our global technology platform and international partnerships to drive this promise.
- Alignment of Electrolux's global platforms across relevant markets in order to provide a Group-wide focus for this promise
The progress on our promise
How we measure progress
- This long-term promise involves the ongoing development of our global product platforms
- Electrolux continues its partnership with the U4E program
Global technology platform
The Electrolux global technology platform provides a high degree of modularization to deliver affordable products with good environmental performance. In particular, South-East Asia, Latin America and the Middle East are important markets where Electrolux is developing solutions for the growing middle class.
Electrolux plays an active role in United for Efficiency (U4E), led by the United Nations Environment Program to develop recommendations on how emerging markets can leapfrog to greater energy efficiency. The program aims to advise governments on areas such as energy labeling, incentive programs, and the end-of-life treatment of redundant appliances.
Electrolux works actively with stakeholders to address areas outside its direct influence to support efforts to limit the global temperature increase to below 2°C above pre-industrial levels.
Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences that make life more enjoyable and sustainable for millions of people. Through our brands, including Electrolux, AEG and Frigidaire, we sell more than 60 million household and professional products in more than 150 markets every year.
S:t Göransgatan 143
SE-105 45 Stockholm, Sweden