BETTER Society
Be a force for good
As a world-leader in kitchen appliances, our community investment activities focus on food – in cooperation with employees and local stakeholders.
Our promise
Electrolux will inspire better food consumption and cooking habits among consumers and professionals and help people in need.
Roadmap 2015 to 2020
- Establish and implement a Group approach to community support.
- Together with our global and local partners, explore possible project models, and replicate and scale up good projects, with the aim of maximizing societal impact.
The case for action
Feeding the world's growing population sustainably is one of the greatest challenges of our time. 1.3 billion metric tons of food is wasted every year1), over 820 million people are undernourished2), around 192 million are unemployed3), and 22% of the world's greenhouse gas emissions are caused by the food sector4).
Our approach
As a world-leader in kitchen appliances, we believe Electrolux has both a responsibility and an opportunity to positively contribute to issues related to cooking and food consumption. For this reason, we focus our community support activities on the area of food. Our approach aims to strengthen our corporate culture and employee pride in working for a socially responsible employer – while bringing about real community benefit.
Worldchefs and AIESEC
Our approach to community support encourages local business units to set up projects together with their employees and key partners, such as Worldchefs and AIESEC. Worldchefs organizes over 10 million chefs worldwide, and AIESEC is a global network of young leaders focusing on global issues and leadership development.
The Electrolux Food Foundation and Feed the Planet
Action is facilitated through our Electrolux Food Foundation and our global partnership Feed the Planet.
The Electrolux Food Foundation supports and funds local and global Electrolux projects that tackle food related challenges. The Electrolux Food Foundation Board reviews applications from local project teams and decides on funding.
The Feed the Planet partnership, together with Worldchefs and AIESEC, supports projects with expertise, skills and resources. Local Electrolux project teams plan and implement the project together with local Worldchefs and AIESEC members.
The Foundation and the Feed the Planet partnership support projects that do one or more of the following:
- Educate children, consumers and professionals on sustainable cooking and eating habits
- Provide professional culinary training that helps people in need to get a job in a professional kitchen
- Provide sustainability education for students in culinary schools
- Support people in need through the donation of meals and equipment, employee engagement and monetary donations
Challenges
- Ensuring all projects keep local community benefits in focus
- Ensuring the needs and expectations of all three partnering organizations are met – Worldchefs, AIESEC and Electrolux
References:
1) http://www.fao.org/save-food/resources/keyfindings/en/
2) http://www.fao.org/world-food-day/theme/en/
3) https://www.ilo.org/global/research/global-reports/weso/2018/WCMS_615594/lang--en/index.htm
4) https://www.epa.gov/ghgemissions/sources-greenhouse-gas-emissions
The progress on our promise
How we measure progress
- Number of projects supported by the Electrolux Food Foundation and the Feed the Planet partnership
- Number of people educated (trained and participated)
- Number of meals donated
- Number of views (social media, website, printed media) and participation in events
In 2018, we took our work with local communities to the next level by integrating our learnings in recent years, replicating good practice and scaling up successful projects. The Electrolux Food Foundation has developed a roadmap and set visionary targets aligned with Agenda 2030.
The roadmap's focus areas, targets and results achieved in 2018 are shown in the table below.
Awareness
Vision
Inspire people on the topic of food and sustainability through storytelling.
2030 target
Achieve 300 million views by 2030.
Achieved in 2018
- Achieved a viewership of +40 million across the world.
- Developed a new internal portal and external webpage.
- 80% of Electrolux employees indicated that they are proud of the way Electrolux demonstrates environmental and social responsibility. (Employee Engagement Survey 2018)
Education: Engagement
Vision
Make more sustainable eating the preferred choice.
2030 target
Engage and inspire 300,000 children, consumers and professionals on better food habits by 2030.
Achieved in 2018
2,000 children were educated in Malaysia, Argentina, Poland, USA and Sweden
15,000 people participated in local events in Australia, Malaysia, Poland, Russia, Singapore, Sweden and the US.
Education: Professional training
Vision
Make sustainable cooking the preferred choice, while supporting people to enter the labor market.
2030 target
Educate and train over 9,000 people around the world by 2030.
Achieved in 2018
- 75 people graduated from our ten-week culinary training program for unemployed in Brazil and Russia.
- The Sustainability Curriculum was implemented in culinary schools in three countries, resulting in 155 students educated during 2018.
Relief
Vision
Support people in need.
2030 target
Provide three million meals to help people in need by 2030.
Achieved in 2018
In North America:
- 90,000 meals were provided to people in need.
- 3,000 non-perishable food items were collected and donated.
- USD 10,000 was donated to organizations with a mission related to hunger.
In Australia:
- 355,000 meals were donated in partnership with OzHarvest.
Next steps
| Roadmap 2015 to 2020 | Next steps in 2019 | Status |
|---|---|---|
| Establish and implement a Group approach to community support. | This has been achieved. In 2019, the focus will be on implementing a roadmap to achieve our newly defined visionary targets for 2030, with milestone targets for 2019. | dot2 |
| Together with our global and local partners, explore possible project models, and replicate and scale up good projects, with the aim of maximizing societal impact. | Replicate and scale up our programs:
| dot2 |
On track
Additional effort is required
Off track
Work has not yet begun
Electrolux
Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences that make life more enjoyable and sustainable for millions of people. Through our brands, including Electrolux, AEG and Frigidaire, we sell more than 60 million household and professional products in more than 150 markets every year.
S:t Göransgatan 143
SE-105 45 Stockholm, Sweden