Annual Report 2009 2 Financial review
 

Note 13 - Goodwill and other intangible assets

Intangible assets with indefinite useful lives

Goodwill as at December 31, 2009, has a total carrying value of SEK 2,274m. In addition, the right to use the Electrolux trademark in North America, acquired in May 2000, has been assigned indefinite useful life. The total carrying amount for the right is SEK 410m, included in the item Other on the next page. The allocation, for impairment-testing purposes, on cash-generating units of the significant amounts is shown in the table below. The carrying amounts of goodwill allocated to Consumer Durables in North America, Europe and Asia/Pacific are significant in comparison with the total carrying amount of goodwill.

All intangible assets with indefinite useful lives are tested for impairment at least once every year. Single assets can be tested more often in case there are indications of impairment. The recoverable amounts of the cash-generating units have been determined based on value in use calculations.

Value in use is calculated using the discounted cash-flow model and based on a three-year forecast made by Group Management. The forecast is built up from the estimate of the units within each business area. The preparation of the forecast requires a number of key assumptions such as volume, price, product mix, which will create a basis for future growth and gross margin. These figures are set in relation to historic figures and external reports on market growth. The cash flow for the third year is used as the base for the fourth year and onwards in perpetuity. A growth rate of 2% is assumed in the in-perpetuity calculation. The discount rates used are, amongst other things, based on the individual countries’ inflation, interest rates and country risk. The pre-tax discount rates used in 2009 were for the main part within a range of 10% to 12%. Management believes that any reasonably possible adverse change in the key assumptions would not reduce the recoverable amount below its carrying amount.

Goodwill, value of trademark and discount rate
  Goodwill Electrolux
trademark
Discount
rate, %
Europe 422 12.0
North America 400 410 12.0
Asia/Pacific 1,365 11.0
Other 87 10.0–20.0
Total 2,274 410 10.0–20.0
               
Goodwill and other intangible assets
    Group
Other intangible assets
  Parent
Company
  Goodwill Product
development
Program
software
Other Total other
intangible
assets
  Trademarks,
etc.
Acquisition costs               
Opening balance, January 1, 2008 2,024 1,998 594 945 3,537   1,058
Acquired during the year 79 14 93   3
Development 544 321 865   404
Reclassification –18 18  
Sold during the year  
Fully amortized –5 –5  
Write-off –3  
Exchange-rate differences 74 367 56 21 444  
Closing balance, December 31, 2008 2,095 2,891 1,050 993 4,934   1,465
Acquired during the year 171 10 181   8
Development 370 339 709   386
Reclassification –1 1  
Sold during the year –67 –67  
Fully amortized –3 –5 –8  
Write-off –22 –1 –23  
Exchange-rate differences 179 –139 –24 39 –124  
Closing balance, December 31, 2009 2,274 3,099 1,533 970 5,602   1,859
               
Accumulated amortization               
Opening balance, January 1, 2008 876 189 351 1,416   281
Amortization for the year 364 65 52 481   81
Sold and acquired during the year  
Fully amortized –5 –5  
Impairment (+) / reversal of impairment (–)  
Exchange-rate differences 174 30 15219  
Closing balance, December 31, 2008 1,414 284 413 2,111   362
Amortization for the year 405 142 47 594   134
Sold and acquired during the year –56 –56  
Fully amortized –3 –5 –8  
Impairment (+) / reversal of impairment (–) 20 20  
Exchange-rate differences –83 –14 39 –58  
Closing balance, December 31, 2009 1,736 409 458 2,603   496
Carrying amount, December 31, 2008 2,095 1,477 766 580 2,823   1,103
Carrying amount, December 31, 2009 2,274 1,363 1,124 512 2,999   1,363
               
Included in the item Other are trademarks of SEK 489m (499) and patents, licenses etc. amounting to SEK 23m (81). Amortization of intangible assets are included within cost of goods sold with SEK 459m (371), administrative expenses with SEK 133m (105) and selling expenses with SEK 2m (5) in the income statement. Electrolux did not capitalize any borrowing costs during the period

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