Consumers are becoming more environmentally aware, wanting to make better use of what they have and waste less. How can our appliances help reach the vision of a sustainable home?
Here are a few examples of how Electrolux is helping people to take better care of the clothes we wear, the food we eat and the homes we live in.
Taking care of our wardrobe
Around 90% of our clothing is thrown away too soon. Technology gives us options to treat clothes with the care they deserve. The Electrolux PerfectCare 900 series, for instance, purifies water with a unique ion-exchange filtering system, which prevents color fading. Meanwhile, the PerfectCare 800 intelligent tumble dryer adjusts both the temperature and the motion of the drum to exactly the right temperature for the garment and the specific fabric. This guarantees no shrinkage as well as restores the waterproofness of your favorite gear.
But that's just one part of the solution. We need better care habits.
The Care Label Project aims to break the misconception that delicate fabrics are always "Dry Clean Only." We want to stop people from washing garments at high temperatures and encourage them not to be afraid of putting wool in their washers and dryers. A new care label - Don't Overwash - was introduced, focusing on dry cleaning, temperature and frequency of washing. We also created a modern care guide with tips on how to take the best care of your clothes.
Enjoying all our food
In some parts of the world, we waste far too much good food. To help support current global efforts to prevent food waste, our CustomFlex® refrigerator has a unique storage system that allows you to organize your fridge storage just the way you want. Moving bins quickly and easily and keeping track of the food you have translates into less food wasted.
The SpinView rotating shelf, featured in some CustomFlex® refrigerators, provides easy access to all food items no matter where on the shelf. The SpinView shelf rotates with one touch in both directions. Food items in the back are brought to the front with minimum effort, so you don't forget what you have at home when making your shopping list.
Designing for everyone
When deciding which features to include in our products, we put all consumers' needs first and we keep in mind that no two consumers are alike.
For example, the Pure i9 robotic vacuum keeps floors clean with the touch of a button - freeing up time and sparing your back.
The ComfortLift® dishwasher has a unique lower rack that gently slides the lower basket up for easy loading and unloading - no bending necessary.
Urging for change
The bid to slash the carbon footprint of refrigeration appliances worldwide has taken a huge step forward as North American safety standards are being revised. Changes will allow appliance makers to transition away from the greenhouse gas hydrofluorocarbons (HFCs) to more eco-friendly hydrocarbon refrigerants. The move follows years of advocacy spearheaded by Electrolux and the North American industry organization AHAM. Eco-friendly hydrocarbon refrigerants are already in use in Europe.
As one of the world's largest markets, the phasing out of HFCs in the United States and Canada will contribute to a significant reduction in harmful refrigerant pollutants worldwide.