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Stakeholders inform our approach

Ongoing dialogue with stakeholders helps us define and deliver on our promises, and keep ahead of global developments.

Our promises cover actions along our value chain, from sourcing to end-of-life. This means we can’t deliver on our ambitions on our own – and that engaging with our stakeholders is critical. To realize our vision, we depend on our customers, consumers, employees and shareholders, so their insights play a particular role in our engagement process.

We welcome the Sustainable Development Goals (SDGs) launched by the UN in 2015. The SDGs provide a valuable framework for businesses such as Electrolux to contribute positively toward today’s global challenges. As a sustainability leader in the appliance industry, we see that we have a key role to play in goal number 8, ‘Decent work and economic growth’; goal number 12, ‘Responsible consumption and production’ and goal number 13, ‘Climate action’.

Other relevant SDGs for Electrolux are goals 2, 3, 4, 5, 6 and 7. In this report, the SDG icons placed by our ‘For the Better’ promises indicate the relationships between our promises and the goals. Our promise targets strive to contribute toward the SDGs indicated.

Within Electrolux, Sustainability Affairs oversees dialogue on sustainability-related issues with a wide range of internal and external groups. Feedback from these activities is reported to Group Management and feeds into our decision-making to strengthen company strategy and response. An ongoing challenge is to systemize local stakeholder dialogue to ensure that local voices are heard consistently.

Stakeholder priorities and our response

Key stakeholder group How Electrolux has engaged The impact on our sustainability approach

Bi-annual brand scorecard on sustainability: We surveyed 200 consumers per market per month in Australia, Brazil, China, France, Germany and the US. In 2014, 69% of consumers interviewed said that environmental impacts were one of the most important factors when buying an appliance.

Developed ‘For the better’, a communications platform to involve consumers (and employees) in meaningful dialogue on sustainability.


The results of the 2016 brand scorecard survey will be ready during 2017.

Customers Partnerships with specific customers. Dialogue on sustainability is expanding into more markets. Engagement is becoming long-term and strategic.

Collaborated in areas such as chemicals handling and recycled materials. We discussed criteria and evaluated our process for supply chain monitoring.

Our newly-initiated renewable energy projects were inspired by a major customer, and has led to our wider commitment to renewables

Electrolux Professional: Continuous meetings with customers and key stakeholders from all continents to share learnings and discuss sustainable solutions for Professional kitchens and laundries. Topics included are: Energy-efficient products, hygiene, ergonomics, connectivity, customer service, education and training. Customer insights contribute to raising awareness in the market on the importance of an energy efficient Professional product offering.